(NEW YORK) — After the auctions for Nike’s auto-lacing MAG sneaker, straight out of Back to the Future 2, made headlines -- and $6.75 million for Parkinson's Research -- Virgin America has stepped up, literally, with its one-of-a-kind First Class Shoe.
The collaboration between the company, the marketing folks at Eleven Inc. and the Italian design firm SearchnDesign outfitted a fine white Italian leather high-top with high-tech, first class amenities like a USB port, mood lighting, Wi-Fi, and a small LED screen on the upper. What's more, in another nod to the company's super-luxe First Class cabin seat, the shoe closes with a stainless steel airplane seat buckle.
They're auctioning off the one-and-only pair, with all the proceeds going to charity -- specifically, Soles4Souls, which is dedicated to fighting poverty and clothing the needy around the world.
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