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Wednesday
Jan182012

18-to-25-Year-Olds Prefer Shopping in Stores Rather than Online

Ryan McVay/Thinkstock(NEW YORK) -- You’d think people in the 18-to-25-year-old age group would be active online shoppers, but a new survey finds 68 percent of them actually prefer shopping in stores for clothing and shoes rather than on the Internet.

The survey by LIM College and the NRF Student Association also finds that just 23 percent of the 18-to-25-year-olds shop from a smartphone or tablet.  But while most people in that age group prefer to shop in stores, 66 percent of them do use the Internet to browse and compare prices.

Additional findings from the survey:

  •     People in the 18-to-25-year-old age group are not as impulsive as commonly believed.  The survey found that 66 percent like to think about their purchase before buying.
  •     Only 20 percent of respondents shop from flash sales sites such as Rue La La and Gilt Groupe.  In fact, the majority of 18-to-25-year-olds are not even aware of them.
  •     56 percent of the age group pay for most of their purchases with debit cards rather than cash or credit cards.
  •     Many in the age group will “like” a brand on Facebook, but more than 88 percent do not yet want to shop thru Facebook or Twitter.

The survey involved 310 primarily female 18-to-25-year-olds.

Copyright 2012 ABC News Radio

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