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37-Cent Gasoline? It Almost Happened in Wisconsin

Jupiterimages/Thinkstock(PLOVER, Wis.) -- With gas prices across most of the country hovering near $4 a gallon for regular unleaded, drivers in Plover, Wis., were thrilled when they saw a local BP station advertising gas at 37-cents a gallon.

But when hundreds of cars lined up, the gas station realized its mistake and shut down the pumps.

“I was very disappointed,” Plover resident Adam Clussman, one of the many who was hoping for a cheap fill up, said. “I was really hoping that we could get in and get a couple of gas cans and fill them up, get some cheap gas.”

Disappointed, too, was local Patricia Peckham.

“I was excited,” she said, recalling her reaction to what she thought was 37-cent per gallon gasoline. “I have a big Durango, so I had to fill up pretty good…so I'm still stuck at a quarter tank right now.”

The average price for a gallon of regular unleaded in Wisconsin sits at $3.74, according to

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ABC News Radio