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Amazon Introduces Kindle Fire Tablet for $199

Amazon(NEW YORK) -- Amazon, online retail giant, unveiled Wednesday its new Kindle Fire -- a seven-inch, 14.6-ounce tablet computer that everyone in the tech industry immediately tried to size up against Apple's wildly-successful iPad.

Amazon chief Jeff Bezos said the Fire would be far cheaper than the iPad, with a starting price of $199. Apple's starting price for an iPad is $499. The Fire will not have a built-in camera or 3G support, but would connect seamlessly to Amazon's online offerings, which include 100,000 movies and TV episodes, and 17 million songs for download.

The Kindle Fire, which will start shipping to customers on Nov. 15, will have a dual-core processor and a multi-touch display, Bezos said. If you fill the Fire's memory or worry about losing what you've downloaded, Amazon will offer free storage in the so-called cloud, meaning that media you buy will be kept for you online.

Bezos used the day to announce three new products in all, including a new version of the company's e-reader, called the Kindle Touch -- starting price: $99 if you only use a Wi-Fi connection to download books, $149 with a 3G connection.

A version of the original Kindle, lacking the touch feature, will sell for $79.

Wall Street seemed to like what it saw; Amazon stock jumped 3 percent on an otherwise-flat morning. Stock in Barnes & Noble -- which has its own e-reader, the Nook -- fell 7 percent.

Copyright 2011 ABC News Radio

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