(NEW YORK) -- The conservative group OneMillionMoms.com has criticized retail giant J.C. Penney’s decision to hire openly gay talk-show host Ellen DeGeneres as its new brand ambassador, reports The Daily News.
A statement on the group’s website reads, “Funny that J.C. Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families.”
The statement continues, “More sales will be lost than gained unless they replace their spokesperson quickly. Unless J.C. Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.”
DeGeneres recently told her audience, “One of my first jobs ever was working at the J.C. Penney in Louisiana in ladies’ apparel. It was the '70s, so if you were looking for tube tops or flared trousers then I was your girl.”
“This is a full circle moment because I am excited to announce my partnership with J.C. Penney,” the host added. “And most importantly, I’m gonna get my employee discount again. Hello, new pillows!”
Ellen has a large group of supporters, hoping to counter the OneMillionMom’s campaign to remove her from the J.C. Penny gig, according to Herndon Graddick, who is Senior Director of Programs and Communications for GLAAD.
In a statement, Graddick said, “While designated hate groups try to start ‘culture wars,’ it’s clear that a vast majority of Americans today support Ellen as well as their LGBT friends and family members.”
GLAAD has also launched a “Stand Up for Ellen” campaign which, according to the organization, now has more than 10,000 people signing the campaign’s online petition to thank J.C. Penney for their decision. A Los Angeles Times newspaper poll showed that over 96 percent of readers support DeGeneres.
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