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Monday
May092011

Apple Bumps Google as Most Valuable Global Brand

Justin Sullivan/Getty Images(NEW YORK) -- Thanks to the iPhone and iPad, Apple bumped Google in this year's list of Top 100 Most Valuable Global Brands, the first time that Apple has held first place.

Google has been the number-one brand for the last four years in a row.

"I would say the big story to me is the tale of the tablet.  If you see just how much Apple's brand value has gone up, the iPad is large part of that," said Eileen Campbell, CEO of Millward Brown, the global research agency that published the list.

Last month, Apple announced a 95 percent increase in profit, with second quarter earnings of $5.99 billion.  The company announced it sold 18.65 million iPhones that quarter, up 113 percent from the period one year ago.  Sales of the iPad were lower than expected, however, at 4.69 million units during the quarter.

Campbell said AT&T's significant jump, to number seven from number 22 last year, was also expedited by its relationship with Apple.

Whether or not Verizon's partnership with Apple will affect that carrier's standing is yet to be seen.  The current list was compiled for the 2010 fiscal year.  Verizon, which jumped to number 13 from number 20, first announced in February that it would carry Apple's iPhone.

On another note, Facebook appeared for the first time in the Top 100 list, at number 35.  The social network company had the highest percentage brand growth this year of all the companies surveyed.

Campbell said what contributed to Facebook's boost was Goldman Sach's $50 billion valuation of Facebook, which is privately held, in January.

This is the sixth annual list compiled by Millward Brown, which compiles the list from a database of more than two million consumer interviews in 30 countries, along with publicly available financial data.

Here are the 2011 Top 10 Most Valuable Global Brands, according to Millward Brown:

1. Apple
2. Google
3. IBM
4. McDonald's
5. Microsoft
6. Coca-Cola Company
7. AT&T
8. Marlboro
9. China Mobile
10. GE 

Copyright 2011 ABC News Radio

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