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CES 2013: Toshiba Kicks Off the Ultra HD TV Flood

Toshiba(LAS VEGAS) --The UltraHD TVs are coming by the droves in Las Vegas at this year's International Consumer Electronics Show (CES), and the first company to formally announce theirs is Toshiba with its L93000 Series Ultra HD 4K LED TVs.

For those new to this 4K or Ultra HD phenomenon, these new TVs have four times the resolution of the current 1080p TVs. That high resolution makes content look even crisper and brighter than what your eyes are used to now with the current generation of HDTVs on the market.

Toshiba plans to release its 4K TVs in three sizes -- there will be 58-, 65- and 84-inch versions of the L9300.  All of them will have an “ultra-slim” bezel and gun metal trim and stand.  

Powering the ultra-high resolution video is Toshiba’s CEVO 4K quad and dual core processor, which also helps upscale the content.  It also has Toshiba’s ClearScan 240Hz refresh rate for smoother fast motion video.

But with lots more 4K TVs being announced this week, what will set Toshiba’s apart?  Toshiba’s vice president of product marketing and development, Scott Ramirez, says it’s Toshiba’s image quality.

“What Toshiba brings is experience in image processing,” Ramirez said.  “We’re taking a 1080p image, restoring it up to an Ultra HD level as well as upscaling it all the same time using our proprietary CEVO 4K Quad+Dual Core Processor -- a quad core processor with two extra cores.”

Toshiba isn’t commenting on the pricing of the L9300 series, but says it will be on sale this summer.  Its new LED TVs -- the L2300, L7300, L4300 series -- with its Cloud TV services, which includes stream services and other news content, will be available in March.

Toshiba also released a new 14-inch Windows ultrabook, 17.3-inch Qosmio X875 gaming notebook and other mainstream laptops at the show.

Copyright 2013 ABC News Radio

ABC News Radio