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Monday
Dec122011

Criticism After Lowe’s Pulls Ads from TLC's 'All-American Muslim'

Alex Wong/Getty Images(DETROIT) -- A decision by home improvement retailer Lowe’s to pull its advertisements from the reality series All-American Muslim, which airs Sunday nights on TLC, has drawn criticism from some.

The Detroit News reports that Suehaila Amem, a cast member of the show, which centers on the lives of five Muslim families in Dearborn, Mich., called Lowe's actions, “sad.”  Meanwhile, local Muslims referred to the matter as, “a slap in the face of our rich American diversity.”

A Lowe’s spokesman tweeted on behalf of the company: “We did not pull our ads based solely on the complaints or emails of any one group. It is never our intent to alienate anyone.”

The company has not said whether a campaign against the show by the conservative Florida Family Association influenced their decision.

The association posted on its website, “All-American Muslim is propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”

A Lowe's representative reportedly wrote back to the Florida Family Association: “Thank you for contacting Lowe’s. We work hard to listen to our customers and respond to their concerns. Lowe’s has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, prime-time television programs and on a variety of cable outlets. Lowe’s constantly reviews advertising buys to make certain they are consistent with its policy guidelines.”

Lowe’s also made a statement on its Facebook page, part of which reads: “Lowe’s has received a significant amount of communications on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”

Amem said on Sunday, “I’m saddened that any place of business would succumb to such bigots and people trying to perpetuate their negative views on an entire community.”

Copyright 2011 ABC News Radio

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