(NEW YORK) -- When it comes time to celebrate a friend's birthday or engagement, it seems many are not caring enough to "send the very best."
Instead, Americans are increasingly ditching greeting cards and turning to social media or e-cards to send their best wishes. And that's taking a toll on Hallmark, the country's top greeting card manufacturer.
The Kansas City, Mo.-based company announced last week that it is consolidating its manufacturing operations in Kansas, closing one of its three facilities there by 2013. The restructuring will cost about 300 employees their jobs.
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