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Thursday
Nov022017

Hershey to introduce first new candy bar since 1995

The Hershey Company(HERSHEY, Pa.) -- For the first time in more than 20 years, the Hershey's Company is going to release a new candy bar later this year -- and this one takes the gold.

According to a news release by the company on Thursday, Hershey's Gold bars will be available beginning in December. The bars will be made of "carmelized creme mixed with salty peanuts and pretzel bits."

The company is branding the new creation as the fourth flavor in its chocolate family -- behind milk chocolate, dark chocolate and white chocolate.

The company says it created the new flavor by "using a proprietary process to transform white creme into solid 'gold' by caramelizing the creme in a specialized kitchen.

It also says it chose to announce the new release 100 days ahead of the 2018 Olympic Winter Games to tie in to the gold medals on the minds of Olympics fans.

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