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H&M Admits to Using Fake Bodies, Real Heads as Models

Simon Dawson/Bloomberg via Getty Images (BERLIN) -- The modeling world has been criticized as being fake and models' bodies as unattainable, and now clothing retailer H&M is admitting to both.

According to the German magazine Aftonbladet, the retailer uses "completely virtual" model bodies and marries those to real models' faces to sell clothes on its website.

While this doesn't explain away every jaw-dropping model working today, it certainly will heat up the body image debate and how consumers could be negatively influenced about themselves.

Copyright 2011 ABC News Radio

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