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Monday
Feb062012

Jason Wu for Target Apparel Sells Out in Hours

Marc Stamas/Getty Images(MINNEAPOLIS) -- Mere hours after Target released designer Jason Wu’s limited-edition collection in-store and online Sunday, the fashion line was sold out.

“The collection became available shortly after midnight online, and was sold out within a few hours,” said Joshua Thomas, a spokesman for Target. “The feedback from consumers has been overwhelming positive. …Jason Wu is a fashion darling and his collection is very wearable by a variety of body types and styles.”

Thomas added that out of the 1,800 Target stores nationwide, 1,200 of those stores carried Wu’s collection and many were, “sold out or running low.”

Shoppers in some locations waited hours before the stores opened to get a chance to buy the apparel, while others raced to several stores only to find empty racks.

Target launched Wu’s Capsule Collection with clothing items priced at $60 or less. This follows the mass retailer’s enormous success with getting other high-fashion designers, most recently Missoni, on board to offer affordable collections to the masses.

Wu famously designed the white evening gown First Lady Michelle Obama wore to the presidential inaugural ball in 2009. The gown is now on display in a Smithsonian museum in Washington, D.C.

His Target collection is made up of 53 pieces including dresses, skirts, tops, short, bags, and scarves. Apparel ranges from $19.99 to $59.99 and accessories are $19.99 to $49.99. Luxury department stores sell Jason Wu pieces that can retail for upwards of $3,000.

While some items are still available on Target’s website, Thomas said items from Wu’s clothing line would not be restocked. Products will continue to trickle through stores and online as shipments are either delayed or people return items, he said.

Copyright 2012 ABC News Radio







ABC News Radio