(NEW YORK) -- Movie theater owners are not happy with Sony's plan to subsidize 3D glasses for its films, beginning in May.
Patrick Corcoran of the National Association of Theater Owners says if studios such as Sony choose not to pay for the glasses, the theater owners will be forced to cover the costs. That could potentially lead to a price hike for 3D movie tickets.
Corcoran says, "Sony needs to rethink their plan and they need to negotiate with theater owners directly. They can't just unilaterally decide that they're no longer going to pay for that."
Charles Martin Smith, the director of the current 3D film Dolphin Tale, says it's possible that moviegoers won't want to fork over extra cash for a 3D movie, if ticket prices do in fact increase.
He says, "It probably would be a disincentive. Depending on how much more, you know. If it's an extra 25 cents maybe not, but if it's an extra $25, sure. But yeah, you'd hate to see audiences being charged that much more."
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