(NEW YORK) -- Don’t tell the people behind the upcoming Academy Awards, but a new survey finds Americans not going to the movies as often as they did before the recession hit. According to a new CouponCabin.com survey, 55 percent of respondents who go to the movies report that they are going less frequently now than they did before the economy went south. In addition, 61 percent of U.S. adults said they rarely or never go out to the movies.
One factor may be the cost. According to the National Association of Theatre Owners, the average movie ticket price rose to a new record high in 2011 -- $7.93. For a family of four, that’s nearly $32, not counting snacks.
The CouponCabin.com survey found moviegoers coming up with a variety of tactics to save money at the theater:
- Go to a matinee instead of an evening show – 62 percent
- Bring my own snacks and/or drinks – 38 percent
- Use coupons to save on ticket costs and/or concession stand purchases - 32 percent
- Pay for one movie, but sneak into additional movies – 6 percent
Additional survey findings:
- 51 percent of respondents said they rent or buy movies on DVD or Blu-ray.
- 34 percent said they stream movies, with 25 percent of those streaming with a paid online provider such as Netflix or Amazon and 18 percent streaming online for free. An additional 30 percent said they watch movies on demand from a cable or satellite provider.
The CouponCabin.com survey was conducted by Harris Interactive, and involved 2,217 U.S. adults.
Copyright 2012 ABC News Radio