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Tuesday
Sep252012

MySpace Reborn? Social Network Teases New Experience

MySpace(NEW YORK) -- Is there a MySpace resurgence? Justin Timberlake tweeted late Monday night Timberlake: "THIS IS MYSPACE vimeo.com/myspace/the-ne…#NEWMYSPACE."

The link took his followers to a preview video the New MySpace, which brings an entirely new design to the social network. The video shows a clean interface, similar to Pinterest in design, with lots of white space and photos, with pages that now scroll horizontally rather than vertically.

The video also reveals that users can now use MySpace, one of the original key social networks, to connect to Facebook and Twitter. It appears you can bring over your photos and videos to the service, update your Facebook and Twitter statuses right from the new MySpace, as well as find your friends from those other services.

There is also a heavy music component, with radio and playlist sharing. The demo highlights that MySpace is a way for musical artists, like Timberlake, to stay in touch with fans. One portion shows him sharing his new song with some of his biggest fans.

In 2011, Specific Media and Timberlake bought MySpace from News Corp. for $35 million. News Corp. had purchased MySpace for $580 million six years prior to that. "There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place," Timberlake said at the time.

Is it too late for MySpace to capture the hearts and clicks of social media users?

"It takes more for a social network to succeed than a pretty face, it needs faces to populate it," Michael Gartenberg, Gartner Research Director, told ABC News. "Given the traction Facebook has with consumers and the center of gravity it has achieved, MySpace would have to offer a very compelling reason to get users who have abandoned the site to return and entice new users."

The new.myspace.com site doesn't reveal when the site will be available to the public. Anyone can sign up for an invite to the site and the company promises to send an "invite very soon."

MySpace did not respond to ABC News' request for comment immedately.

Copyright 2012 ABC News Radio







ABC News Radio