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Friday
Feb242012

Pepsi Introduces the 'Next' Big Thing in Sodas

DON EMMERT/AFP/Getty Images(PURCHASE, N.Y.) -- Pepsi has concocted a new formula in an effort to appeal to soda drinkers who want to cut back on calories but have hesitated to switch to diet brands because of the difference in taste.

It's called Pepsi Next -- a 60-calorie variation of the regular Pepsi.  The beverage company hopes regular soda drinkers will find it's a sweet alternative to what they're used to now.

Pepsi's new venture comes as sales of carbonated sugared beverages have fallen off in recent years as adults have drifted to diet soda and water while kids opt for energy drinks.

Pepsi Next is expected to hit store shelves at the end of March.

Copyright 2012 ABC News Radio







ABC News Radio