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Priceline Group to Acquire OpenTable 

iStock/Thinkstock(SAN FRANCISCO) -- Online travel service Priceline is set to buy restaurant reservation company OpenTable for a price tag of $2.6 billion dollars.

The deal aims to "enhance the dining experience" for OpenTable customers, CEO Matt Roberts said in a statement Friday.

The booking company seats more than 15 million diners in over 31,000 restaurants, and its mobile app has added to the success.

"OpenTable is a great match for The Priceline Group.  They provide us with a natural extension into restaurant marketing services and a wonderful and highly-valued booking experience for our global customers," said Darren Huston, President & CEO of The Priceline Group.  

The acquisition comes a day after Priceline announced a deal with hotel digital marketing platform buuteeq, Inc. to help the company with brand and content management.

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