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Probe Launched into Validity of Energy Drink Makers' Claims

John Nordell/The Christian Science Monitor via Getty Images(NEW YORK) -- Are consumers being misled by the makers of energy drinks?  That's what New York's attorney general hopes to find out.

Citing a person familiar with the matter, the Wall Street Journal reports Eric Schneiderman has issued subpoenas to the makers of at least three energy drink products asking for information on marketing and advertising practices. The companies in question are PepsiCo, the maker of AMP; Monster Beverage; and Living Essentials LLC, which produces 5-hour Energy.

Beverage marketers claim these drinks quickly and effectively boost energy.  And consumers seem to be buying into these promises.  Last year alone, sales of the drinks amounted to nearly $9 billion, according to Beverage Digest.

Investigators want to know whether those sales are based on false or misleading claims.

Schneiderman issued the subpoenas last month but, as the Journal notes, the probe is still in its early stages and could grow to include more companies.

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