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Thursday
Aug012013

Redbox Celebrates Three Billionth Rental with Free DVDs, Games

Redbox(NEW YORK) -- Redbox is celebrating its three billionth disc rental by offering free one-day movie and video-game rentals at any of its kiosks in the country on Thursday.

The three billionth Redbox rental was the 2013 film The Call, starring Halle Berry, rented in Littleton, Colo., this month.  The next Redbox rental was a PlayStation 3 video game, The Last of Us, rented at a Walmart Supercenter in Kennesaw, Ga.

The company will offer free promotional codes on the Redbox Facebook page Thursday, valid for free one-day rentals, which typically cost $1.

Redbox celebrated its two billionth rental in March 2012, offering a similar free rental promotion.

Redbox, which launched in 2002, has about 43,600 kiosks across 35,900 locations in the country.  It says three billion discs laid side by side would wrap around the world nearly nine times, approximately 223,693 miles.

The company said it reached another milestone in March 2013 when it reached more than four million rentals in one day for the first time ever.

Redbox is a subsidiary of Outerwall Inc., which also owns the coin-counting kiosk business Coinstar.  Outerwall changed its name from Coinstar Inc. in June.

Last week, shares of Outerwall, based in Bellevue, Wash., fell the most in a year after the company reported lower-than-expected second quarter sales.  Sales had risen 4.1 percent to $554.2 million in the quarter. 

The company recently completed the $350 million acquisition of EcoATM, another kiosk that allows people to trade in smartphones and other devices for cash.

Copyright 2013 ABC News Radio