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Tuesday
Sep132011

Report: Americans Spend More Time on Facebook than Other Websites

Justin Sullivan/Getty Images(NEW YORK) -- Nielsen Media Research, the company that measures TV viewership and provides ratings, recently examined social media in the U.S. and discovered Americans spend more time on Facebook than they do on any other website.  Nielsen’s “State of the Media: The Social Media Report” reveals that during May 2011, Americans spent more than 53 billion total minutes on Facebook.

Blogger was ranked a distant second with 723.8 million total minutes, followed by Tumblr with 623.5 million minutes.  Americans spent 565.2 million total minutes on Twitter in May 2011 and 325.7 million minutes on LinkedIn.

Additional findings from Nielsen’s "State of the Media: The Social Media Report":

-- Social networks and blogs dominate Americans’ time online and now account for 22.5 percent of total time spent on the Internet, followed by 9.8 percent for online games and 7.6 percent for email.
-- Nearly 40 percent of social media users access social media content from their cellphones.
-- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet.
-- Seventy percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user.
-- In a sample of ten global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online.

Copyright 2011 ABC News Radio

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