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Tuesday
Sep062011

Report: Only Five Super Bowl Ad Slots Remain Available

Rob Tringali/SportsChrome/Getty Images(NEW YORK) -- Despite a dismal economy, companies are again paying big bucks for the chance to advertise during the Super Bowl. The National Football League has yet to officially kick off its 2011 season, yet all but five 30-second spots for the upcoming 2012 Super Bowl have already been taken -- at the princely cost of $3.5 million each -- a rep for NBC tells USA Today.

"We expect to sell out totally before the end of the year," says Seth Winter, head of sales for NBC Sports. Advertisers who pony up for the Super Bowl must also buy advertising on other NBC Sports programming, Winter acknowledges.

Some advertisers who've already revealed they're coming back to the big dance include GoDaddy.com, Sketchers, Teleflora, Kia, Century 21 realtors and Pepsi, which will feature the winner of The X Factor in a 30-second spot.

Copyright 2011 ABC News Radio

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