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Savvy Shoppers Turn to Smartphones for Deals

George Frey/Getty Images(NEW YORK) -- Call it the rise of the savvy shopper. With the approach of the holiday shopping season, consumers are using their smartphones to snag bargains.

“Consumers in general have become much more sophisticated,” says Ray Florio, who follows consumer marketing for Accenture Consulting.

“Your best price is no further than your smartphone. You can go into any store, scan a bar code and you’ll get the best price located right near you or online."

Many shoppers know about pricing strategies, says Florio.

“They understand how retailers operate now they’ve been conditioned to hunt for discounts and that behavior has taken control.”

That means less impulse buying by shoppers in a tight economy.

Copyright 2011 ABC News Radio

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