« Fake Food Stamp Websites Prey on Poor | Main | Jobless Claims Rise by 2,000 »

Steve Jobs, Customer Service Rep Extraordinaire

David Paul Morris/Bloomberg via Getty Images(NEW YORK) -- As the legend of the late Apple co-founder Steve Jobs grows in leaps and bounds, more information is emerging as to just how involved he was with his company.

A notorious hands-on CEO, Jobs, who died last month after a long battle with pancreatic cancer, even went as far as responding to consumer complaints via email and from time to time, taking a phone call or two from disgruntled customers.

Responding to the occasional problems that arose from Apple's association with longtime carrier AT&T, Jobs wrote Mark Trapp, who expressed frustration over plans to discontinue unlimited data plans, "I think its (sic) going to work out just fine for almost all customers. Try it."

Sometimes, Jobs was not as sympathetic as when he wrote to one customer who griped about Apple not honoring a warranty, "This is what happens when your MacBook Pro sustains water damage. They are pro machines and they don't like water. It sounds like you're just looking for someone to get mad at other than yourself."

One day, customer Scott Steckley was surprised to get a call from Jobs about delays in repairing a computer.  Jobs told him, “just wanted to apologize for your incredibly long wait. It's really nobody's fault. It's just one of those things."

Jobs explained to Steckley that he personally saw to it that he be taken care of since "I see how much equipment you own. It really makes my day to see someone who enjoys our products so much and who supports us in the good times and bad."

Copyright 2011 ABC News Radio

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

ABC News Radio