(KABUL, Afghanistan) -- Ace Hardware thinks there's money to be made in Afghanistan.
The U.S.-based retail chain is apparently not too worried by the still tenuous security situation in the war-torn country and has enlisted one of Afghanistan's richest entrepreneurial families to run 15 Ace Hardware stores over the next decade.
The Safi brothers, who already operate a profitable airline and luxury hotel in Afghanistan, feel the country's young population will flock to the hardware center for their various home needs.
Despite the ongoing war, the housing market in Afghanistan happens to be doing well and while Afghans aren't traditionally do-it-yourselfers, the Safi brothers believe Ace stores will fill a growing need.
In a statement, the Safis said, "This is a brand new venture bringing a service standard and warranty on every single product. We are optimistic we can start turning a profit by the end of the year."
There's already an Ace Hardware preparing to open in the northern city of Mazar-i-Sharif with plans to follow up with another store in Kabul before long.
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