(SEATTLE) -- After 30 years of giving passengers prayer cards with their meals, Alaska Airlines notified customers via email they would end the practice next week.
“Religious beliefs are deeply personal and sharing them with others is an individual choice,” according to Wednesday’s email, signed by airline CEO Bill Ayer and President Brad Tilden.
Rick Seaney, CEO of FareCompare.com and author of a travel column that appears on ABCNews.com, doubts that Alaska Airlines will experience much backlash from the decision. “For the handful of front-cabin folks served meals with a card, I am sure they will see the predicament that Alaska is in and not hold it against them,” he said.
Alaska Airlines stopped serving meals in economy class in 2006. Since then, only first-class customers received the prayer cards with their meals.
Alaska Airlines released its 2011 full-year income Thursday morning, reporting record net income of $287.4 million (excluding special items), compared to $262.6 million in 2010, up nearly 10 percent.
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