(NEW YORK) -- The next chapter of the tablet wars has begun.
Amazon is now shipping its new Kindle Fire, and at $199, this tablet computer could be the first successful challenge to Apple’s dominant iPad.
The Kindle Fire costs less than half as much as the iPad -- which starts at $499 -- and includes software that Amazon hopes will ignite fresh consumer interest.
More than an e-reader, the new tablet comes packed with a movie database and its own Amazon shopping store.
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