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Entries in Anheuser-Busch (3)

Monday
Mar042013

Anheuser-Busch Responds to Watered-Down Beer Claims with Ads

Alexander Zemlianichenko JR/Bloomberg via Getty Images(NEW YORK) -- Anheuser-Busch InBev, the maker of Budweiser, has been hit with multiple federal lawsuits, claiming the company is watering down its brew.  The beer maker has disputed the claims, and now, it is fighting back with a new advertising campaign.

The company has taken out full-page ads in 10 newspapers that try to make light of the allegations.  They feature a can of drinking water that Anheuser-Busch donates to disaster relief organizations.

"They must have tested one of these," reads the ad.  "It would have been easy to get because we've done it 71 million times.  That's how many cans of pure drinking water we've donated to the American Red Cross and disaster relief organizations worldwide."

"But in every other circumstance, the Anheuser-Busch logo is our ironclad guarantee that the beer in your hand is the best beer we know how to brew.  We take no shortcuts and make no exceptions.  Ever," it concludes.

Copyright 2013 ABC News Radio

Friday
Dec142012

Big Oil, Big Tobacco...Big Beer?

Ryan McVay/Thinkstock(WASHINGTON) -- Standard Oil was broken up in 1911.  Could the beer industry be next?

A powerful Washington think tank says big beer companies are edging smaller microbreweries out of the market -- and antitrust regulators are paying attention.

The D.C.-based New America Foundation is criticizing Anheuser-Busch Inbev, which is seeking to take control of Grupo Modelo, the maker of favorites like Corona and Modelo Especial.  The Justice Department has lately been quizzing industry leaders about a virtual duopoly of the American beer market, with Inbev and its counterpart, Miller Coors, dominating the U.S. beerscape.

In a new report, the think tank argues for stronger state and local controls, all with an eye toward boosting the panoply of American microbrews.

"The diversity that we see, just in that little 5 percent of the marketplace...is greater than anywhere else in the world," said Barry C. Lynn, director of New America's Markets, Enterprise, and Resiliency Initiative, at a panel hosted at the think tank's Washington offices Wednesday. "It's a result of that marketplace that was put into place in the 1930s."

Despite the post-Prohibition laws that separate brewers, distributors and retail sellers into a three-tier system, New America’s panelists accuse Anheuser Busch and Miller Coors of crowding out independent brewers by pressuring distributors to carry only their products.

"They have a great level of influence on what's supposed to be an independent tier in pressuring those distributors to favor their product," said Dogfish Head Brewery's Sam Calagione, who appeared as a panelist Wednesday.

The beer market appears to be flourishing with independent brews, but it isn't as diversified and variegated as it seems: The two giants own a stable of brands that includes Red Hook, Widmer, Goose Island, Blue Moon, Shock Top and Rolling Rock, having acquired the smaller labels over the years.

"Critics of today's brewers miss the point that small brewers in this country are already enjoying a generous tax advantage over larger brewers and all importers, a policy designed to open pathways to the marketplace,” said Beer Institute President John McClain, in a written statement provided to ABC News. “In fact, the small brewers in this country are experiencing explosive growth -- their dollar sales were up 14 percent in the first half of 2012 – and they represent the fastest-growing segment within the industry.”

Copyright 2012 ABC News Radio

Sunday
Nov042012

Superstorm Sandy Relief: Anheuser-Busch Turns Beer Into Water

ABC News (NEW YORK) -- They’re not turning water into wine but it’s almost as miraculous.

They are turning beer into water.

About 44 thousand cases of water instead of brew are heading to the New York/New Jersey area free of charge.

“Personally, for me it does mean a little bit more because I do have family affected by it,” said Anheuser-Busch Plant Manager Scott Vail, who is originally from New Jersey.

It sounds novel, but Anheuser-Busch has been converting beer lines to water lines for disaster relief dating back to the San Francisco earthquake of 1906.

Since 1988, the company has donated 71 million cans of water.

“(It) makes us feel great, a lot of people don’t have opportunities to help, so we look at this actually as an opportunity to help,” said Anheuser-Busch employee Sam McElveen.

Anheuser-Busch is not the only company stepping out their box to help in Sandy relief efforts.

Victoria’s Secret known for sexy ladies wear generated attention for loaning their generators to the National Guard during the storm.

Hess is delivering their gasoline to rival gas stations in need.

Copyright 2012 ABC News Radio







ABC News Radio