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Entries in Bing (3)

Sunday
Mar312013

Google Doodle Honoring Cesar Chavez is Not a Big Shift for Google

Google(NEW  YORK) --  Google chose to honor legendary labor leader Cesar Chavez with one of their Google Doodles – the temporary homepage logos used to commemorate certain days -- because it's his birthday on Sunday.

On most days, the move wouldn't stir up much controversy. But this time, some conservative sites are questioning the tech giant's decision to recognize the labor leader and not the Easter holiday, which falls on the same day.

Twitchy, a site owned by conservative blogger Michelle Malkin, curated a number of tweets from people who felt insulted by the doodle.

"Better a dead lefty, them a risen Lord," wrote one man sarcastically.

"Yep. While two billion Christians around the world celebrate Easter Sunday on this 31st day of March, Google is using its famous "Doodle" search logo art to mark the birth of left-wing labor leader Cesar Chavez," reads a post on the site.

But First Things, a conservative-leaning Catholic journal, argued that it is fitting to remember Chavez on Easter Sunday. So many of his actions, the site said, were driven by his religious convictions.

"For Chavez, social reform was never merely external," reads a post on the site. "Without peace of spirit and purity of heart, there was little point in pursuing justice. Collective bargaining, just wages, shorter workdays: for Chavez none of these made sense outside the fact of his risen Lord."

While Google Doodles have recognized other religious holidays before Google hasn't produced an Easter doodle since 2000. In other words, this move is not exactly a departure.

And, as Google's site points out, the Doodles often honor well-known and not-so-well-known historical figures, from Dr. Seuss to Frank Zamboni, creator of the ice rink resurfacing machine.

Still, that hasn't kept people on Twitter from threatening to leave Google for Bing, which has Easter Eggs on its homepage.

Copyright 2013 ABC News Radio

Tuesday
Dec182012

NORAD Replaces Google Maps with Bing to Track Santa Claus

NORAD(NEW YORK) -- Santa Claus is comin’ to town, but you won’t be able to find him on your Google Maps.

That’s because the North American Aerospace Defense Command (NORAD) has decided to switch from Google Maps, which it has used since 2007, to Microsoft’s Bing maps for its annual NORAD Tracks Santa project.

“NORAD and Google have decided to go their separate ways and pursue other opportunities,” said Michael Kucharek, a spokesman for the project.  “It was a mutually agreed upon decision that transpired earlier this year.”

This is the first time NORAD is inserting Bing maps into the interactive experience, and Kucharek said the transition has been smooth.  With three different Smartphone apps to track Santa this Christmas, families can spot and pinpoint Santa through Bing maps available on the iPhone, and Android and Windows Phone 8 smartphones.

Since Dec. 12, NORAD’s Tracks Santa app has been downloaded nearly 922,000 times through Apple’s iTunes; almost 558,000 times for Android users; and approximately 2,500 times for Windows Phone 8 users.

Kucharek said NORAD relies on technology to change with the times and to reach a broader audience through its website, which includes families around the world.  Twenty-nine percent of the site’s visitors are from the U.K., 7 percent from Canada and 5 percent from Japan.

“I don’t know that we thought we could do better than what we were doing in 2004,” said Kucharek.  “Technology has exponentially increased our outreach.”

That technology also includes social media.  NORAD’s Tracks Santa has a Twitter following of close to 95,000, a Facebook page with well over a million likes and over 4,000 Google+ subscribers.  And don’t forget their YouTube video with nearly 490,000 views, as well.

NORAD began tracking Santa from Peterson Air Force Base in 1955 when a small child called the base in hopes of speaking with Santa Claus.

The base phone number was misprinted in a Sears newspaper ad.  Children placing calls to Santa were actually sent to Peterson Air Force Base.

“The number went straight to Col. Harry Shoup and he just played along,” said Kurcharek.

At that time, NORAD had no sponsors or high-speed technology to help track Santa.  Over the years, the project has grown in scope and size from 10 partners in 2004 to over 50 this year.

Copyright 2012 ABC News Radio

Tuesday
Jun122012

Bing Adds Qwiki Video to Search Results

Bing/Qwiki(NEW YORK) -- A few weeks after launching its revamped interactive video and multimedia format, Qwiki is teaming up with Microsoft’s Bing search engine to display Qwiki results right on Bing search pages.

For instance, if you search for the term “Lisbon” on Bing now, in addition to the regular blue links, you will see Qwiki’s entry on Lisbon embedded right in the search results. You will be able to play the Qwiki inline on the page.

“Qwiki’s integration into Bing combines search and video – two of the biggest trends in Internet history – into a powerful platform that for the first time ever, turns search results into interactive, playable experiences,” Qwiki founder and CEO Doug Imbruce said.

Qwiki is integrating close to 3 million Qwikis into Bing’s search engine. But those Qwikis don’t include the new format that launched in May, which ABC News has begun to use on its own site. The Qwikis integrated into the Bing results are machine-generated and feature a robotic, computer-based narrator. Qwiki plans to integrate the newer format soon.

“Eventually, any web site owner will be able to leverage this experience to generate higher engagement within their search results,” Imbruce said.

Bing recently revamped its search interface, adding social (Twitter and Facebook) and Encyclopedia Britannica integration. Google has recently made it easier to see search results right on the page with its Knowledge Graph.

Copyright 2012 ABC News Radio







ABC News Radio