(MCKINNEY, Texas) -- Blockbuster is making friends—and lots of them. The movie rental giant is slated to link with Facebook in the near future with an application that will allow customers to rent and watch movies through the social media site.
Facebook’s new Blockbuster app is primarily focused on digital rentals and will provide customers with an enhanced digital catalog that will feature video playback through an embedded player.
People will be able to navigate the library through their Facebook accounts.
For those without Facebook accounts, Blockbuster has merged with the site to create a seamless account creation process.
The application’s announcement was made at the f8 Developer Conference in San Francisco Friday.
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