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Entries in Burger King (19)

Wednesday
May152013

Burger King Challenges McDonald's McRib

Photo by Scott Olson/Getty Images(NEW YORK) -- Burger King has thrown down the gauntlet in the fast-food wars, announcing a competitor to the McRib sandwich beloved by McDonald’s customers.

The 59-year-old Burger King chain’s 2013 summer menu, unveiled Wednesday, includes the new BBQ Rib sandwich, featuring a boneless rib patty, just like the McRib.

The BBQ Rib sandwich will also be topped with a ”sweet and tangy BBQ Sauce, crispy bread and butter pickles, all on a warm toasted artisan style bun,” according to information provided to ABC News by the company, which declined to comment further.

The McRib is a 500-calorie rib sandwich with barbecue sauce, pickles and onions.

Also like the McRib, whose return to the McDonald’s menu is a headline-making affair with its own Twitter handle, the BBQ Rib will be available only temporarily, in this case beginning May 21 and lasting through the summer.

“McDonald’s continues to focus on our business and on our customers,” a McDonald’s spokeswoman told ABC News. “At this time I do not have any information on the McRib.”

Burger King’s new BBQ Rib sandwich, priced at $3.49, is the latest attempt by the Miami-based fast food chain to revamp its menu to compete with longtime competitors, such as McDonald’s and Wendy’s, and new faces on the market, such as Panera and even Starbucks.

In March, Burger King added a limited-time turkey burger to its lineup, along with a veggie burger, bacon-stuffed cheddar beef burger, chipotle chicken sandwich and wrap, and a chipotle whopper.

“Our guests have grown to look for a variety of options,” Eric Hirschhorn, Burger King’s vice president of global innovation, told USA Today in announcing the BBQ Rib Sandwich. “It’s not just about beef anymore but other proteins like chicken and turkey and pork.”

Burger King’s new summer menu includes not just the BBQ Rib sandwich, but 12 other new menu items, including a Memphis Pulled Pork sandwich, Carolina BBQ Whopper, sweet potato fries, a new BBQ Chicken Salad and new desserts inspired by Oreo cookies.

Copyright 2013 ABC News Radio

Monday
Feb182013

Burger King Twitter Account Hacked to Look Like McDonald’s

SAEED KHAN/AFP/Getty Images(NEW YORK) -- You could call it the Big Mac of Twitter hacks. Burger King’s Twitter (@burgerking) account was hacked today. The account, which had more than 89,000 followers and was verified by Twitter, was made to look like McDonald’s with a McDonald’s logo.

The hacker posted tweets that Burger King had been sold to McDonald’s and the account had been taken over by McDonald’s employees. “We just got sold to McDonalds! Look for McDonalds in a hood near you @DFNCTSC,” the hacker tweeted at 12:01 p.m. ET. @DFNCTSC is likely an account set up by the hacker. Several of the posts used obscenities or racial epithets.

For over 30 minutes the feed was filled with photos and videos making fun of Burger King. “We caught one of our employees in the bathroom doing this….” one of the tweets said. Along with it was a photo of a man injecting a syringe into his arm.

ABC News has not heard back from Twitter or Burger King regarding the account.

Earlier this month, Twitter reported 250,000 account passwords had been compromised by hackers.

The Burger King hack was the most prominent since last year when several Major League Baseball accounts were taken over by a hacker. The New York Yankees’ Twitter account reported at the time that shortstop Derek Jeter would be undergoing a sex change.

Copyright 2013 ABC News Radio

Friday
Jan112013

Burger King Settles 14-Year Sex Bias Lawsuit

Scott Olson/Getty Images(NEW YORK) -- Burger King is an expert at making food fast but the same can't be said about settling lawsuits.

It was during the 20th century that numerous women filed sexual harassment and bias claims against Burger King's largest franchisee, Carrols Corp., which operates and owns more than 500 locations across 13 states.

The 1999 lawsuit by 89 female workers alleged they were subject to exposure of genitalia, unwanted touching, sexual assault, strip searches and obscene comments.

On Thursday, the Equal Employment Opportunity Commission said the sex bias case against Carrols Corp., the largest it ever investigated, resulted in the company agreeing to pay $2.5 million.

Carrols Corp., which admitted no wrongdoing, said it decided to settle in order to avoid more expensive ligation if the lawsuit went to trial.

Copyright 2013 ABC News Radio

Friday
Oct262012

Burger King Celebrates 55th Anniversary of the Whopper

Scott Olson/Getty Images(NEW YORK) -- Burger King is celebrating the 55th anniversary of one of its most popular items: the Whopper.  The restaurant chain has introduced a limited-time menu featuring two new whopper sandwiches and sweet potato curly fries.

“The Whopper Sandwich has been the iconic flagship of the Burger King menu since its introduction in 1957,” Burger King’s Flavia Faugeres, executive vice president and global chief marketing officer, said in a statement.

One of the new menu items, the Wisconsin White Cheddar Whopper Sandwich, is made with bacon and Wisconsin cheddar.  The Angry Whopper Sandwich has bacon, Habanero cheese, jalapeno slices and spicy onion petals, and is topped with a special “angry” sauce.

Both sandwiches are priced at $4.49 for regular size or $2.19 for a Whopper Junior.  Burger King is selling the sweet potato curly fries for $1.89.

The new menu items will be served in retro-style Burger King packaging.

Copyright 2012 ABC News Radio

Monday
Oct082012

Which Fast Food Joint Is Fastest?

Mario Tama/Getty Images(NEW YORK) -- Which fast-food joint is the fastest of them all?

Wendy's takes the crown with an average 129.75 seconds, according to Quick Service Restaurant (QSR) Magazine's annual Drive-Thru Performance Study of six national fast-food chains and one rotating brand. This year, that brand was Del Taco. Burger King came in seventh, barely hanging onto its crown with 201.33 seconds.

A call to Burger King for comment wasn't immediately returned.

By averaging the times during 318 visits to Wendy's, QSR Magazine found that Wendy's was 20 seconds faster than second-place Taco Bell.

However, speed may not be everything. One commenter on the QSR Magazine website stated, "I will take freshness and quality over speed every time!"

The magazine and Insula Research conducted the survey by visiting each restaurant between 203 to 362 times.

The fast-food industry doesn't exactly have an equivalent to the computer chip industry's Moore's law, which predicted in the 1970s that processing power would double every two years. Complex menus have contributed to a plateau in drive-thru speed for the last seven or eight years, the magazine states.

A statement from Burger King noted that it "prides itself on providing excellent products and great service to all of our guests."

"As part of our HAVE IT YOUR WAY promise, we offer great-tasting products that are fresh and made-to-order for each guest; from flame-grilled hamburgers to smoothies and frappés," Burger King said. "The level of customization may delay the drive-thru experience."

QSR's other ratings included order accuracy, favorable exterior, condition of landscaping, speaker clarity and customer service. Here is its ranking of restaurants by average service times:

1) Wendy's
2) Taco Bell
3) Bojangles'
4) Krystal
5) McDonald's
6) Chick-fil-A
7) Burger King

Copyright 2012 ABC News Radio

Wednesday
Jul182012

4Chan Users Work to Expose Ohio Burger King Lettuce Incident

4chan.org(MAYFIELD HEIGHTS, Ohio) -- “This is the lettuce you eat at Burger King,” read the caption of the photo an Ohio Burger King employee posted on the online image board 4chan on Monday.

The photo showed someone in black pants and black shoes standing atop two tubs of the fast food restaurant’s lettuce.

Within minutes of the posting, the site’s users had extracted GPS data from the photo and worked to pinpoint the exact franchise location where the photographer had acted in Mayfield Heights, Ohio.

They then began to forward the posting around to local news outlets in the area.

The three employees who were involved have since been fired, according to a statement from Burger King’s corporate headquarters.

Burger King said the employee in the photo is shown violating, “the company’s stringent food handling procedures," the statement said. "Food safety is a top priority at all Burger King restaurants and the company maintains a zero-tolerance policy against any violations such as the one in question."

The Burger King manager at the franchise told ABC News he had no comment on the incident.

Copyright 2012 ABC News Radio

Wednesday
Jun132012

Bacon Sundae Among Burger King's New Summer Menu Items

Scott Olson/Getty Images(NEW YORK) -- Burger King is out with its new menu items for the summer season and the one creating the most buzz is the restaurant's bacon sundae.

The dessert was tested earlier this year in Nashville, Tenn., where it was received well, and starting this week, it will be available at Burger King restaurants nationwide.

In a press release Wednesday, the company said the sundae "features the rich and creamy vanilla BK® soft serve, drizzled with chocolate fudge, caramel and topped with bacon crumbles, complete with a thick-cut, hardwood smoked bacon garnish."

Those daring to try the new treat should be prepared to take a hefty hit to their waistlines: the dessert is said to have 510 calories, 18 grams of fat and 61 grams of sugar.

Along with the bacon sundae, Burger King also unveiled other BBQ-inspired menu items, including several sandwiches, a frozen lemonade and sweet potato fries.  The items will be avaible for a limited time only.

Copyright 2012 ABC News Radio

Wednesday
May092012

Man Claims Burger King Fired Him After Revealing HIV Diagnosis

Scott Olson/Getty Images(CHESAPEAKE, Va.) -- Virginia resident Christopher Pena is alleging that Burger King fired him last year because he was diagnosed with HIV, the virus that causes AIDS.

In a lawsuit brought last week, Pena, 35, said he was a district manager for nine Burger King restaurants in Chesapeake and Virginia Beach when he alerted his superiors about his condition in June 2011 that was discovered just two months earlier.

By September, Pena was given his walking papers due to what were termed as performance issues.

According to Pena, he had never been reprimanded during the eight years he spent at Burger King until he revealed he had HIV and then he was called on the carpet for firing an employee who had stolen money from the restaurant.

Victor Viramontes, national senior counsel of the Mexican American Legal Defense and Educational Fund that is representing Pena, says Burger King picked on the former manager's performance because, "It's rare that a sophisticated employer would say they were terminating you based on what the law says they can't use."

Pena wants an unspecified amount for damages and lost wage.  He remains unemployed since his firing.

Copyright 2012 ABC News Radio

Wednesday
Apr112012

Burger King Releases New Bacon Sundae

PR News Photo/Hemera/Thinkstock(NEW YORK) -- Bacon used to be known as the deliciously greasy food that sat alongside eggs or was stuffed into a BLT. But times have changed, and the bacon trend has taken over everything from air fresheners to socks to Burger King sundaes.

Burger King’s bacon sundae has the Internet abuzz with poster sightings from a restaurant in Nashville, Tenn.  While the contents of the sundae could not be confirmed, it looks like a vanilla ice cream sundae topped with chocolate and caramel syrups and sprinkled with bacon.

GrubGrade showed posters at the same location for barbecue sandwiches, frozen lemonade and sweet potato fries.

If you’re a big fan of pork but too timid to try it in your dessert, other bacon options include bacon coffins, bacon soap or bacon lip balm.

Copyright 2012 ABC News Radio

Thursday
Apr052012

Mary J. Blige: Burger King Ad Was 'Unfinished'

Photo by Mark Davis/Getty Images For (Belvedere) RED(NEW YORK) -- Mary J. Blige says her Burger King commercial, which was pulled this week from the fast-food restaurant's YouTube page amid much criticism from the Internet crowd, was incomplete.

In a statement obtained by Advertising Age, Blige says, "I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that's not what was happening in that clip, so I understand my fans being upset by what they saw. But, if you're a Mary fan, you have to know I would never allow an unfinished spot like the one you saw to go out."  

Burger King previously said the ad, which featured Blige singing about its chicken snack wraps, was yanked due to a "music-licensing issue." Burger King has since expanded on its explanation, telling Advertising Age that it is in the "process of re-editing the spot" to include the dream sequence.

Burger King blames a "lapse in communication" that caused the ad to air on "very limited rotation on local TV" before it was pulled.

The commercial faced criticism from some who felt it perpetuated stereotypes about African-Americans.

Copyright 2012 ABC News Radio







ABC News Radio