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Entries in Burgers (2)

Friday
Oct192012

White Castle Charity Deal Offers 6,912 Burgers, Chefs

iStockphoto/Thinkstock(NEW YORK) -- White Castle is going to throw two big parties for the buyers of their new Crave Pallet.  Burger-lovers who purchase the Pallet for $25,000 get 6,912 White Castle sliders in original, cheese or jalapeno.

With enough burgers to feed 1,000 guests, the sliders will be cooked by a team of White Castle chefs.  The Crave Pallet evolved from the restaurant’s Crave Crate, which includes 100 sliders.

The Crave Pallet also comes with 216 “White Castle steam-grilled-on-a bed-of-onions Nest Fragrance candles,” a statement from the company said.

The net proceeds of the slider pallet benefits autism research.

Those interested in purchasing the burgers can call the Ambassador Goodwill Hotline at 614-559-2687.  Only two are available.

Copyright 2012 ABC News Radio

Wednesday
Dec212011

Wendy’s to Overtake Burger King in Market Share

Mario Tama/Getty Images(NEW YORK) –- Fast-food chain Wendy’s is on pace to surpass rival Burger King, becoming the second largest fast-food burger chain in the U.S., according to a recent report from Janney Capital Markets.

“We expect Wendy’s to overtake privately held Burger King for the No. 2 market-share position within the limited-service hamburger sector, perhaps as soon as this year,” Mark Kalinowski, an analyst at Janney Capital Markets wrote in his report, according to the Orange County Register.

This increased market share can most likely be attributed to Wendy’s focus on premium foods and the remodeling of its restaurants, Kalinowski told the Register. This focus on premium foods, such as the Dave’s Hot ‘N Juicy Cheeseburgers, which were introduced this year,  has allowed Wendy’s to rebrand itself as “a cut above” rivals, rather than “a McDonald’s clone,” Kalinowski told the Register.

The rivals have been close before in the burger wars. According to Technomic, a market research firm in Chicago, in 2010 Burger King held a 13.3 percent market share while Wendy’s was third with 12.8 percent share. If Wendy’s does surpass Burger King, it would be a first for the chain.

Both chains still have a long way to go to catch up to industry leader McDonald’s, which currently holds 49.5 percent of the market.

Copyright 2011 ABC News Radio







ABC News Radio