SEARCH

Entries in Call of Duty (7)

Tuesday
Nov132012

"Call of Duty: Black Ops II" Hits Stores, Could Cause Work Absences

Activision(NEW YORK) -- Don't be surprised if some of your co-workers call out sick on Tuesday from a mystery illness.  As USA Today points out, it's an annual bug you might call the Call of Duty virus.

Call of Duty: Black Ops II went on sale at midnight at some stores and it's expected to be the biggest video game release of the year.

Many gamers have been playing it since it went on sale overnight and will likely be playing it all day Tuesday.

Call of Duty releases make more than big budget feature films -- the last one made over $400 million on the first day.  By comparison, Halo 4, which Microsoft released last week, raked in $220 million on launch day.

Copyright 2012 ABC News Radio

Tuesday
Dec132011

Video Games: 'Call of Duty' Shatters Record

Activision(NEW YORK) -- Modern Warfare 3 has shattered another record. The latest game in the Call of Duty series has racked up $1 billion in sales -- and it took just 16 days to do it.

Last year's Call of Duty game -- Black Ops -- is the best-selling video game of all time, and Modern Warfare 3 appears well on the way to topping it.

An estimated 30 million people have played at least one Call of Duty game since the franchise debuted in 2003.

Copyright 2011 ABC News Radio

Friday
Nov112011

Call of Duty: Modern Warfare 3 Grosses $400 Million on First Day

Activision(SANTA MONICA, CA) -- The extremely popular videogame Call of Duty: Modern Warfare 3 set a new industry record on Friday, grossing more than $400 million on its first day in stores.

The game is one of the video game industry’s biggest franchises. It is the eighth installment in the annual military action series and sold 6.5 million units in one day.

The average price for the game is around $60.

As for past entries, 2010’s Call of Duty: Black Ops generated $360 million in sales on its first day, while 2009’s Call of Duty: Modern warfare 2 generated $310 million.

Copyright 2011 ABC News Radio

Monday
Nov072011

Jeep Markets 'Call of Duty' Wrangler in Time for Game's Release

Chrysler Group LLC(AUBURN HILLS, Mich.) -- You've played the game, and soon you'll be able to drive the car.

Just in time for the midnight release of Call of Duty: Modern Warfare 3, Jeep launched an extensive ad campaign on Monday to promote its latest Wrangler model, inspired by the popular video game.

The new marketing strategy encompasses traditional TV and print advertisements, as well as an online sweepstakes on Facebook and billboards that will change displays by day and night.  The technologically-advanced billboards will be on display in Los Angeles, New York and Chicago.

“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,” Olivier Francois, chief marketing officer of Chrysler Group LLC, said in a statement Monday.  “The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game."

According to AdAge.com, the campaign is said to cost an estimated $10 million.

The new limited edition Wrangler -- tagged, "The toughest vehicle in the world. Any world." -- will hit Jeep showrooms next month.  It will be sold as a two-door and four-door model, with suggested retail prices of $36,495 and $40,070, respectively.

The 4x4 SUV will feature 32-inch off-road tires; Call of Duty: MW3 Special Edition graphics on the front fenders and spare tire cover; Call of Duty logos on the seats, dashboard grab handle and floor mats; and will come in either black or bright silver.

Call of Duty: Modern Warfare 3 hits shelves Tuesday.

Copyright 2011 ABC News Radio

Wednesday
Feb092011

Activision to Disband 'Guitar Hero' Franchise

Photo Courtesy - Activision(NEW YORK) - Amid a drop in revenue, the maker of the popular video game Guitar Hero plans to disband the franchise, reports The Wall Street Journal.

Activision Blizzard Inc. reported a drop in net revenue to $1.43 billion, down from $1.56 billion. The Call of Duty: Black Ops publisher also reported a $233 million loss in shares, although adjusted earnings of 53 cents per share beat analyst expectations.

The companies outlook for the current quarter is falling short of industry expectations as shares drop in after-hours trading.

Copyright 2011 ABC News Radio

Thursday
Nov182010

Call of Duty: Black Ops Sets New Five Day Entertainment Industry Record

Photo Courtesy - ActiVision[dot]com(SANTA MONICA, Calif.) -- Activision Publishing, Inc. announced Thursday that Treyarch's Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.

"
Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard.  "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.  The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."

Copyright 2010 ABC News Radio

Tuesday
Nov092010

Sequel to Best-Selling Video Game Hits Store Shelves

Photo Courtesy - Activision(NEW YORK) -- The sequel to the world's best-selling video game went on sale Tuesday at midnight.

Last November, Call of Duty: Modern Warfare 2 made entertainment history with blockbuster sales.  The latest label, Call of Duty: Black Ops, is expected to perform similarly well.

"I'm gonna blow people's heads off," said one young fan perusing the racks at a GameStop in New York's Herald Square.  "I'm going to be the best in the whole game."

It's likely he'll have some competition -- especially if Black Ops sells as well as the previous installment, which generated more than a billion dollars in sales.

"I'm one of the original gamers," one man said after he negotiated a deal to trade older games for a copy of the newest version.  "I started with Pong when I was a kid."

Call of Duty is a little more ambitious than Pong, the two-dimensional monochrome table tennis simulation.  Players are supposed to be Cold War-era CIA operatives trying to track down Soviet weapons using custom weapons.

"All the little gadgets and all the little things that you have in the game" is what the Pong fan said he liked about Call of Duty.  "Every game you can shoot.  This one gives you something a little different, something a little bit more advanced."

Copyright 2010 ABC News Radio







ABC News Radio