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Entries in candy company (2)

Thursday
Mar212013

Mike and Ike Reunite After Split

Charles Norfleet/Getty Images(NEW YORK) -- Unlike most celebrity marriages, legendary candy duo Mike and Ike are getting back together.

After a yearlong "divorce" campaign that included a series of YouTube videos, Facebook updates and a Tumblr page, the Just Born candy company is reuniting the pair.

The Mike and Ike Facebook page declares, "This just in … great news! THEY ARE BACK!!! more news to come stay tuned…"

Due to creative differences in the candy, Mike had left to pursue a music career, while Ike had pursued a career in art. To take the "break-up" even further, the company released special packaging with either Mike or Ike's name scratched out.

"I saw Mike and Ike, they're back together," a girl said in a You Tube video the company posted on Tuesday.

Despite some people calling the split a "divorce," the company says the pair are just friends in business together.

In honor of the reunion, a new variety of the candy called Strawberry Reunion will be released; as will new flavors made with real fruit juice and new, colorful packaging with a sleek black design.

"Last year the Mike and Ike Split Campaign was a major contributor to the highest sales numbers in the 73 year history of the brand. The brand had one of the highest year-over-year (YOY) growth rates in the last 10 years, " a Mike and Ike statement says.

The campaign has also tripled the company's social media traffic, gaining almost 1 million Facebook followers.

Copyright 2013 ABC News Radio

Saturday
Jun252011

Virtual Pop Star Featured in Japanese Candy Ad

Chad Baker/Ryan McVay/Digital Vision(TOKYO) -- It's no secret that Aimi Eguchi is beautiful and talented. But human? Not exactly.

She made headlines in the blogosphere after she was introduced in June as the newest addition to the popular Japanese singing group AKB48.

This week, however, her true identity was revealed when Glico, a Japanese candy company that had featured her in an ad, posted a video on its website showing how Eguchi had been created using the eyebrows, nose, lips and mouth of other girls.

Her face was molded from the features of six AKB48 members; a seventh girl provided Eguchi's voice.

AKB48 even went so far as to create a profile for Eguchi on their website, which says she was born in 1995 and is from Saitama, near Tokyo.

Eguchi was introduced by the group as an AKB48 "trainee." In the video, although her facial features move as she sings, her eyes remain expressionless.

The group's producer and founder, Yasushi Akimoto, reportedly raved about Eguchi, saying she would be "the heroine of the new age."

Some bloggers noted Eguchi resembled other members of the group. And fans' suspicions grew after Eguchi was also chosen to star in a Glico ad for a candy called Aisu no Mi. TokyoHive, a Japanese culture blog, also reported AKB48 singer Oshima Yuko posted a picture on her blog with black dots on her face, the same ones it turns out, that were used to create the Eguchi image. "The shoot has finished," Yuko wrote on her blog. "It took a long time, but I was by myself so I was able to stay nonchalant. And in the end I turned out looking like this."

As people speculated about Eguchi's sudden rise to fame and her unusually good looks, Glico stayed in the press, and so did AKB48.

The Japanese have fallen in love with virtual pop stars in the past, such as Hatsune Miku, a girl with aqua pigtails created in 2007.

But when it comes to Aimi Eguchi, fans have yet to decide if the whole is greater than the sum of its parts.

Copyright 2011 ABC News Radio







ABC News Radio