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Entries in Capt'n Crunch (1)

Friday
Mar112011

PepsiCo Not Pulling Cap'n Crunch Cereal Off Store Shelves

Medioimages/Photodisc/Thinkstock(PURCHASE, N.Y.) -- Contrary to what's been reported in the media, one of the most beloved sailors of all time isn't mooring his ship for good.

Yes, Cap'n Crunch lives to sail another day.

There have been stories lately that PespiCo., the parent company of Quaker, had considered taking the sugar-loaded cereal off supermarket shelves because of America's battle with childhood obesity.

Yet, Cap'n Horatio Magellan Crunch on his own newly-created Twitter account dispelled the rumors Thursday.

In a tweet, Crunch wrote, "I'm hearing the rumors. I would never retire. I love being a captain too much!"

PepsiCo. hasn't said whether it will try to make the cereal more nutritious.  On the Cap'n Crunch website, it's described as a breakfast food with "grains, an excellent source of seven essential vitamins, is low in fat, cholesterol-free, has 0 grams of trans fat, and contains 1 gram of fiber."

Created in 1963 by flavorist Pamela Low who combined brown sugar and butter to make the unique flavor, the other Cap'n Cruch varieties include Peanut Butter Crunch, Choco Crunch, and of course, Crunch Berry.

Copyright 2011 ABC News Radio







ABC News Radio