SEARCH

Entries in Christian Dior (3)

Thursday
Oct252012

Agency Bans Dior Mascara Ad Featuring Natalie Portman

Scott Barbour/Getty Images(LONDON) -- A Christian Dior mascara ad featuring actress Natalie Portman has been banned in England after rival makeup company L’Oreal complained that the magazine ad was misleading and exaggerated.

L’Oreal complained to Britain’s Advertising Standards Authority, the independent agency that regulates advertising across all media and that takes action against advertisements that are misleading, harmful or offensive.

The ad for DiorShow New Look mascara showed Portman with a lush, thick fringe of long lashes, and claimed the makeup would deliver a spectacular volume-multiplying effect, lash by lash.  L’Oreal believed it “misleadingly exaggerated the likely effects of the product,” according to the ruling posted on the authority’s website this week.

Dior said it hadn’t received any complaints from consumers, which the company believed demonstrated that the ad didn’t go beyond the “likely consumer expectations of what was achievable with the product,” the ruling said, adding that Dior claimed the ad was stylized and “aspirational.”

Dior told the Advertising Standards Authority that Portman’s natural lashes were digitally retouched in post-production to lengthen and curve them.

Both companies declined to comment to ABC News.

“There is a line they know not to cross,” Lisa Granatstein, managing editor of AdWeek, told ABC News.  “When they do cross it, that’s when the problems happen.”

The advertising authority said it considered that the ad’s claims, along with Portman’s image, “would be understood to mean that the mascara could lengthen the lashes, as well as separate them, increase their thickness and volume, and generally enhance lash appearance.”

Because the ad was likely to mislead, it must not appear again in its current form, the authority ruled.

The agency has also banned other makeup advertisements featuring stars such as Julia Roberts and Christy Turlington.

In the United States, experts say, ads such as the Dior one are everywhere but companies are less reluctant to call each other out for making false claims.

“It’s freedom of speech here in the United States and it’s really an excuse for anything from deceptive campaign advertising to mascara advertising,” Granatstein said.

Copyright 2012 ABC News Radio

Wednesday
Mar022011

John Galliano Apologizes for Behavior But Denies Claims of Anti-Semitism

Photo Courtesy - Scott Barbour/Getty Images(PARIS) -- A day after being fired from his post as creative director for high fashion label Christian Dior, John Galliano apologized -- not for the anti-Semitic remarks he allegedly made at a Paris bar, but for "allowing myself to be seen to be behaving in the worst possible light."

"I fully accept that the accusations made against me have greatly shocked and upset people," Galliano said Wednesday in a statement released by his lawyers. "I only have myself to blame and I know that I must face up to my own failures and that I must work hard to gain people's understanding and compassion."

The lengthy statement continued "I have fought my entire life against prejudice, intolerance and discrimination, having been subjected to it myself. In all my work, my inspiration has been to unite people of every race, creed, religion, and sexuality by celebrating their cultural and ethnic diversity through fashion," he said. "Anti-Semitism and racism have no part in our society. I unreservedly apologize for my behavior in causing any offence."

Galliano also denied the claims filed by a Paris couple last week who said he verbally assaulted them La Perle, the same bar where he was seen on video in an anti-Semitic rant. He was suspended from his post at Dior on Friday after those allegations.

Wednesday, Paris prosecutors said that Galliano will stand criminal trial over those alleged racial insults -- using anti-Semitic language is a criminal offense in France.

The designer swiftly fell from fashion's highest ranks after a video of his tirade appeared on the website of the British tabloid The Sun on Monday. In the video, Galliano declares to La Perle's patrons, "I love Hitler," says that "people like you would be dead," and "your mothers, your forefathers" would all be "gassed." It's unclear when the video was recorded.

Dior fired Galliano on Monday. In a statement, Dior's CEO, Sidney Toledano, said, "I unequivocally condemn the statements made by John Galliano which are in total contradiction to the longstanding core values of Christian Dior."

Since joining Dior in 1996, Galliano, 50, has used his provocative sense of style to push the luxury label to the top of the fashion heap. Celebrities covet his creations; Nicole Kidman and Sharon Stone wore Dior gowns to Sunday's Academy Awards.

At the moment, Natalie Portman serves as Dior's most prominent celebrity endorser -- she stars in the new ad campaign for Miss Dior Cherie perfume. Backstage at the Oscars Sunday, after winning the best actress award, Portman declined to talk about Galliano's suspension. But the following evening, she released a statement condemning the designer's alleged rants. ´╗┐

"I am deeply shocked and disgusted by the video of John Galliano's comments that surfaced today," Portman said. "In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr. Galliano in any way. I hope at the very least, these terrible comments remind us to reflect and act upon combating these still-existing prejudices that are the opposite of all that is beautiful."

Copyright 2011 ABC News Radio

Tuesday
Mar012011

Christian Dior Fires John Galliano for Alleged Anti-Semitic Rant

Photo Courtesy - Getty Images(PARIS) -- Christian Dior axed designer Galliano Tuesday after a video surfaced online that appears to show the designer spewing anti-Semitic remarks.

In the video, posted Monday on the website of the British tabloid The Sun, Galliano launches into a tirade at the Paris bar La Perle, declaring, "I love Hitler" and telling patrons that "people like you would be dead," and that "your mothers, your forefathers" would all be "gassed." It's unclear when the video was recorded.

Last week, in a separate incident, a Paris couple accused Galliano of verbally abusing them at La Perle. He was suspended from his post as Dior's creative director on Friday after those allegations.

In a statement released Tuesday, Dior's CEO, Sidney Toledano, said, "I unequivocally condemn the statements made by John Galliano which are in total contradiction to the longstanding core values of Christian Dior."

Since joining Dior in 1996, Galliano, 50, has used his provocative sense of style to push the luxury label to the top of the fashion heap. Celebrities covet his creations; Nicole Kidman and Sharon Stone wore Dior gowns to Sunday's Academy Awards.

Copyright 2011 ABC News Radio´╗┐







ABC News Radio