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Entries in Commercials (16)

Tuesday
Feb052013

Which Super Bowl Commercials Were the Most Popular?

Christian Petersen/Getty Images(NEW YORK) -- Which Super Bowl commercials caught viewers' attention the most?  By one measure, it was a Taco Bell ad.

TiVo Research and Analytics, Inc. on Monday released a list of the top-ten most engaging Super Bowl commercials -- the ads that people watched more than once.  Taco Bell's "Viva Young" spot, in which a group of old folks break out of a retirement home and party while viewers hear a Spanish version of the fun. hit "We Are Young," ranks first.

Here's the rest of the list:

2. Doritos, "Goat For Sale"
3. Hyundai Santa Fe, "Pick Your Team"
4. Doritos, "Fashionista Daddy"
5. GoDaddy.com, "Perfect Date"
6. M&M's, "Anything for Love"
7. Sketchers, "Man Vs. Cheetah"
8. Pepsi Next, "Pepsi Next Drink it to Believe It"
9. Audi, "Prom"
10. Volkswagen, "Get In. Get Happy"

Taco Bell's ad doesn't rank nearly as high on USA Today's Ad Meter, which compiled votes from more than 7,000 panelists who registered for the survey.  It falls just outside the top 10.

Anheuser-Busch is number-one on the ad meter with its sentimental spot featuring a horse trainer who is reunited with the Clydesdale he gave up to the beer company.

Dead last on the meter: the GoDaddy.com commercial in which model Bar Refaeli makes out with a nerd.

Copyright 2013 ABC News Radio

Monday
Feb042013

Dodge Ram’s Super Bowl Ad Features Paul Harvey’s Tribute to Farmers

ABC News(NEW YORK) - It wasn’t flashy or filled with special effects, but Dodge Ram’s Super Bowl commercial that featured the late radio broadcaster Paul Harvey’s tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night.

The two-minute spot featured a series of stark photos of farmers at work.  Along with a montage of still images, Harvey’s distinctive voice delivers the narration: his “So God Made a Farmer” speech, which he gave in 1978 at the National Future Farmers of America Convention.  He died in 2009 at age 90.

Ram commissioned 10 noted photographers, including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus, to document U.S. farm life for the truck commercial.

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” Sergio Marchionne, chairman and CEO of Chrysler Group LLC, said in a release.

The spot immediately set Twitter ablaze, with viewers registering their overwhelmingly positive reaction to the commercial.

Actor Gary Sinise tweeted, “Paul Harvey was one of a kind. Brilliant use of 'So God made a farmer'. Great tribute to the American farmer. Wonderful ad.”

Actor Rob Lowe agreed.  In a tweet that was re-tweeted more than 1,200 times within minutes of the commercial’s airing, he wrote: “God made a farmer. Yes. Not hip, no gimmicks. Not trying to be funny. Just great. #SuperBowl.”

Not surprisingly, the ad also resonated with farmers themselves.

“I have a agriculture degree, was in the 4-h and hold a lifetime membership and American degree with the FFA. ‘So god made a farmer’ is me,” tweeted @Minxified.

The sentiment was echoed by @MikeAldrich, who wrote: “Best Super Bowl commercial so far, “God made a farmer”. My wife’s family are all farmers, that commercial is dead on. Thank you farmers!”

The Ram brand has declared 2013 the year of the farmer, and is kicking off a year of programs dedicating to highlighting the importance of farmers.

During the Super Bowl, Chrysler also aired a Jeep commercial that featured the voice of Oprah Winfrey.  Throughout the two-minute ad, Winfrey reads a letter to the men and women of the U.S. armed forces in which she tells them they are missed and cared for and the nation is whole again when they return home.

Copyright 2013 ABC News Radio

Monday
Feb042013

Controversial Volkswagen Super Bowl Ad Gets Viewer Approval

Obtained by ABC News(NEW YORK) -- One of the most discussed ads going into the Super Bowl was a Volkswagen spot that had drawn charges of being culturally insensitive or even racist, but viewers appeared to disagree with those claims Sunday night.

Critics made much ado about the commercial that featured a white American from Minnesota speaking Jamaican patois in a broad accent.  The American, an office worker who owns a new Volkswagen Beetle, tries to cheer up his colleagues by uttering happy phrases.

The worker then takes his colleagues for a ride in his new VW.  Their demeanors improve dramatically.

The spot, titled “Get Happy,” is set to Jamaican singer Jimmy Cliff’s rendition of  “C’mon, Get Happy,” the theme song from the TV series The Partridge Family.

Some billed the ad as racist, but many on Twitter apparently did not agree.  A few Twitter users questioned the tone of the commercial, but most who saw it during Sunday night’s Super Bowl were appreciative.

@NicaSalas tweeted, “I need a #VW…. So I can have Jamaican accent,” while @missjenn_03 added, “Hahahaha! #VW commercial is awesome.”

“I don’t see how that was racist #vw #SBcommercials,” noted @NicoleWitherell.  

@mesgreene wrote that she loved the commercial: “In no way do I feel it’s racist, stupid media. Always a negative dig on a positive idea. #Goodvibes”

And Jamaicans apparently agree.  In fact, the island’s government is behind the spot.

“I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally,” Tourism Minister Wykeham McNeill has said in a statement.

Volkswagen has stood by the commercial.  Since it was posted to YouTube on Jan. 27, the commercial has been viewed more than seven million times.

Copyright 2013 ABC News Radio

Friday
Feb012013

Super Bowl Ads Featuring Kaley Cuoco, Seth Rogen, Paul Rudd Debut Online

Larry French/Getty Images(NEW YORK) -- Why wait to watch Super Bowl commercials on Sunday when you can watch them online now?

The latest ad for the big game to surface online is a 30-second spot for Priceline featuring William Shatner and The Big Bang Theory actress Kaley Cuoco.

In the ad, Cuoco plays the daughter of Shatner's "Priceline Negotiator" character, who feeds her advice through an earpiece as she discusses the website's "Express Deals" hotel feature with a traveler.  She rebuffs her dad's suggestions, which include "Use the stun gun!" and "Get the grappling hook!"  

The commercial will make its TV debut during CBS' pregame show.

Priceline wasn't the only company to get a jump-start on its Super Bowl ad on Thursday.  Samsung Mobile USA released a funny teaser with Seth Rogen and Paul Rudd in which they pitch ideas for Samsung's commercial for the big game, but struggle with the fact that they can't use trademarked phrases such as "Super Bowl."

Adweek's Tim Nudd says 30-second spots are selling for an average of $3.75 million, and many advertisers are airing spots that last as long as 90 seconds.

Nudd says Budweiser is bringing back their Clydesdales for another Super Bowl commercial this Sunday.  It'll be the 23rd Super Bowl spot for the horse since 1986.  The new ad follows the birth of a young Clydesdale who bonds with his trainer.

Nudd thinks it'll strike a nerve.

"It's a sentimental story about the breeder giving the horse up to Budweiser, and they sort of reconnect years later down the line.  Kind of a typical Budweiser sentimental story," he says.

Here's a rundown of some of the other commercials you can expect to see during the Super Bowl:

  • A Best Buy ad starring Amy Poehler.
  • A Mercedes-Benz commercial with Willem Dafoe, Kate Upton and Usher.  It's completely different from the much-discussed teaser released last week in which Upton washes the new Mercedes-Benz CLA in slow motion.
  • Two Skechers commercials, one of which will include Super Bowl-winning quarterback Joe Montana.
  • A Coca-Cola ad whose ending will be determined by viewers' votes.  Those who watched the teaser, released last week, will determine which of three groups of characters -- The Cowboys, Showgirls and Badlanders, all of whom are stranded in a desert -- will win a Coke.
  • A Hyundai ad featuring music by and an appearance from the rock band The Flaming Lips.
  • Teasers for highly-anticipated movies like Iron Man 3, The Lone Ranger and Oz: The Great and Powerful.

Copyright 2013 ABC News Radio

Tuesday
Jan292013

Psy in Super Bowl Commercial Tied to $38 Million Nut Market

Wonderful Pistachios(NEW YORK) -- Can Psy sell pistachios?  That's the question that will be weighing on the minds of nut-fanciers and TV ad execs alike until Super Bowl Sunday, when viewers will get their first glimpse of the South Korean pop star pitching nuts.

Psy has accomplished much already in his career.  His music video, "Gangnam Style," has proved to be a blockbuster hit on YouTube, generating at least $8 million in related advertising deals, as reported by ABC News.  Google says the video has had some 1.23 billion views -- an unprecedented number.

The company responsible for hiring him and for making the commercial is California's Paramount Farms, the world's largest supplier of pistachios and almonds.  Not irrelevant to Psy's selection, says Paramount, is the fact that South Korea represents a $38 million market for California nut-growers.

A free trade agreement signed in 2007 has removed tariffs, making that market more crackable.

Marc Seguin, the vice president of marketing for Paramount Farms, calls South Korea an important customer.  Paramount's choice to star South Korea's biggest celebrity in its commercial, he says, ties in nicely.

Seguin declines to say how much has been spent on the ad, but calls it by far the biggest expenditure by the company on a single advertisement.

Its content must remain, for now, a closely guarded secret.  But Seguin was willing to discuss the commercial in general terms with ABC News.

"They will see Psy as they know him, with his personality and great moves," said Seguin of the commercial.  "They will see the same 'Gangnam Style' action that has swept the nation.  They will see him opening pistachios the way only he could."

The star will wear a pistachio-green suit.

Paramount's existing advertising campaign, called "Get Crakin','' previously has depicted big name celebrities including Snoop, the Village People, Homer Simpson and boxer Manny Pacquiao.  In each video vignette, the celebrity is shown opening nuts in a way that fits comfortably with his image.

How, then, will Psy be opening his nuts?

Seguin cannot say.  "But I can tell you this: If his video made you smile and laugh, our commercial will make you smile and laugh.  We think it will be the talk of the next day," he says.

Copyright 2013 ABC News Radio

Tuesday
Jan292013

TV Viewers: Super Bowl Ads Rival the Game Itself

Larry French/Getty Images(NEW YORK) -- Even though many of the commercials for the upcoming Super Bowl have already been posted online, anticipation for the ads remains a significant reason to tune into the big game for many Americans.

A new Harris Interactive survey finds 56 percent of U.S. adults who plan to watch Super Bowl 47 will be tuning in as much or more for the commercials as for the game itself.

Interest in the ads is strongest among female viewers, with 66 percent saying they watch as much or more for the ads, compared to 47 percent of male viewers.

The gender divide is even wider among viewers who say they tune in predominately or exclusively for the ads: 28 percent of women compared to 12 percent of men.

The Harris Interactive survey involved 2,166 U.S. adults and was conducted on behalf of Hanon McKendry, a marketing communications firm.

Copyright 2013 ABC News Radio

Thursday
Jan242013

Amy Poehler Will Star in Best Buy's Super Bowl Commercial

Charles Eshelman/FilmMagic(NEW YORK) -- Fresh off her successful turn as a co-host of the Golden Globes alongside Tina Fey, Amy Poehler will appear before a much larger audience on Super Bowl Sunday.

Best Buy has cast Poehler for its Super Bowl commercial, which will air during the first quarter of CBS' broadcast of the big game on Feb. 3.  The electronic retailer did not disclose the premise of the ad.

Details regarding the Super Bowl commercial lineup have been announced throughout the week.  Footwear company Skechers will air two commercials, one of which will feature Super Bowl legend Joe Montana.  And car manufacturer Hyundai says it will air four new ads.

Mercedes-Benz has debuted a teaser for its ad, whose title says it all: "Kate Upton Washes the All-New Mercedes-Benz CLA in Slow Motion."

Earlier this week, Coca-Cola posted online a new Super Bowl ad, the ending of which will be selected by voters and air during the game itself.

Copyright 2013 ABC News Radio

Wednesday
Jan232013

Sexy Super Bowl Ads Already Heating Up TV

Larry French/Getty Images(NEW YORK) -- The sleek lines and sexy curves featured in Mercedes-Benz's latest commercial are certain to make hearts race -- but it’s only a taste.  The German automaker is airing a 90-second preview of a new ad set to come during the Super Bowl next month.

The sexy ad for the Mercedes CLA, featuring model Kate Upton, is intended to target someone in the market for a new car.  But some are now asking if the notion that sex sells is being taken a bit too far.

“People will always try to push the envelope,” Charlie Warzel at Adweek told ABC News.  “But at the end of the day, they’re going to want to make this sexually suggestive but also family friendly, and there’s a real balance there.”

Of course the Super Bowl, with its 100 million viewers -- most of them men -- is known for advertisers who push the envelope with ads.  Remember the Fiat ‘Hot Girl’ commercial from last year, in which a woman transformed into a car?  Or the racy GoDaddy.com ad featuring a model being painted by Danica Patrick and Jillian Michaels?

And who could forget the famous H&M commercial with tattooed soccer phenom David Beckham wearing nothing but his tighty-whities?

Now, with the big game less than two weeks away, football fans are eagerly anticipating what Super Bowl 47 advertisers will have up their scantily clad sleeves for their 30 seconds of pitch time.

“It’s about capturing that part of the national conversation, and getting people to talk about it on Monday morning,” Warzel said.

Copyright 2013 ABC News Radio

Thursday
Jan102013

PSY to Star in Super Bowl Ad for Wonderful Pistachios

Andreas Rentz/Getty Images for MTV(NEW YORK) -- It's 2013, but South Korean rapper PSY's 15 minutes of fame still aren't up.  The "Gangnam Style" star has landed a starring role in a Super Bowl ad.

PSY will appear in a commercial that will be the latest installment of Wonderful Pistachos' ongoing "Get Crackin'" ad campaign.

In a statement, the rapper said, "The Wonderful Pistachios brand is fun, just like me.  Also, I love pistachios and I look good in green."  That's a reference to the fact that a shelled pistachio is pale green.

So, why PSY?  An executive for Wonderful Pistachos explained, "The Super Bowl is the most widely-watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market.  It's a powerhouse combination."

After premiering on the Super Bowl, PSY's ad will continue to air on TV and on cable.  It'll also be available at GetCrackin.com.

Copyright 2013 ABC News Radio

Monday
Sep172012

Ad-Supported ATMs Expand in NYC

Hemera/Thinkstock(NEW YORK) -- A small start-up called Free ATM Inc. and the Barclays Center stadium of Brooklyn, N.Y. are partnering to bring ATMs with no fees to New York City.

The Barclays Center, home of the Brooklyn Nets and oft-used concert venue, will have seven ATMs on Sept. 28, including one that provides access to the public who are not attending an event.

Instead of paying an ATM fee, typically $2 or $3 when you use a machine outside of your bank’s ATM network, Free ATM machines are supported by advertising.

Telecommunications company MetroPCS and online review site, Yelp, have signed up as an advertiser to support the fee-less ATMs.

Clinton Townsend, CEO of Free ATM Inc., said the Free ATMs can provide cash and convenience to the over 3 million expected visitors at Barclays Center.

Townsend said the partnership with Yelp, a national company that serves hyper-local markets, was a strategic move.

“This gives us the opportunity to leverage both the national and local brands to use this platform,” he said.

Townsend said he was approached by Barclays in part because his company is also a local business.

The ATM ad plays during the time the screen’s message indicates a transaction is processing, typically 15 seconds or less, Townsend said.

This is Free ATM’s second location to host its machines after introducing its prototype in a music venue and bar called the Knitting Factory in Brooklyn on Nov. 4, 2011.

Townsend said 5,000 people have used the first ATM since its launch, one-third of whom are repeat-customers, saving about $1,000 a month in fees.

“When people know this is in their community, they are coming back time and time again,” he said.

Some people have used the ATM up to 8 times in a month, he said.

The Barclays Center ATMs are expected to distribute $5 million in cash in its first year.

The ultimate goal of the company is to expand to the rest of the country, he said.

But next up, the company is planning to host its ATMs at five more locations in New York City, including Manhattan and additional spaces in Brooklyn.

Copyright 2012 ABC News Radio







ABC News Radio