Entries in Concessions (1)


AMC's 'Smart MovieSnacks' Provide Healthier Options for Movie Patrons

AMC Theatres(KANSAS CITY, Mo.) -- AMC Theatres announced this week that moviegoers will be able to make healthier choices with the addition of the entertainment company's AMC Smart MovieSnacks.

The snack pack, now available at all AMC Theatres in the U.S., will include Chiquita Fruit Chips, a 20 oz. Dasani water, an Odwalla Bar Chocolate Chip Trail Mix and PopCorners popped corn chips.  AMC notes that each included snack consists of all natural ingredients, vitamins and other nutrients.

"At AMC, we are all about giving our guests choices -- in the type and format of entertainment they watch and the food and beverages they consume," AMC Senior Vice President George Patterson said in a written statement.

According to Patterson, AMC recognizes that some guests desire more options beyond the traditional concession offerings.

The company selected the included items after testing hundreds of products, with a guest panel modeling Smart MovieSnacks on the school competitive food and beverage guidelines of the Alliance for a Healthier Generation.

The bundled snacks will be available to AMC patrons for $7.

Copyright 2011 ABC News Radio

ABC News Radio