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Entries in Contest (3)

Wednesday
Jan092013

Monopoly Contest Will Banish Classic Game Piece

Bjorn Andren/Nordic Photos/Getty Images(NEW YORK) -- Though the goal of the nearly 80-year-old Monopoly game is to win exclusive control of the board and all its landmarks, Hasbro is making a decidedly un-monopolistic move: The game company is leaving the fate of the game's tokens in the hands of consumers.

Hasbro has officially launched a global contest to determine which classic Monopoly piece will be replaced by a new symbol. The longstanding token with the least votes will lose its spot on the Monopoly board to a new token candidate with the most votes.

"The number one question I've been asked is: Are you serious? Are you really going to remove something from Monopoly?" said Ryan Mugford, senior director of worldwide gaming strategy for Hasbro.

"The answer is yes."

On a Facebook page called "Save Your Token," fans can vote for which piece they'd most like to "get out of jail" and prevent from being exiled, and which one they'd most like to "pass go" to join the board.

The car, thimble, boot, Scottie dog, battleship, hat, iron and wheelbarrow's fates hang on the click of a button.

The old Monopoly pieces stand in a shadowy lineup on the site, their futures looking grim in black and white. Scroll over each token and a case file pops up listing the piece's prosecution and defense.

"My friends from the U.K. were emailing me today asking if I could help them save their favorite token," Mugford said. "I told them it's out of my hands now. It's in the hands of the consumer."

Most tokens were born with Monopoly's public introduction in 1935, but the Scottie dog and wheelbarrow joined the game nearly 20 years later in 1952. Will fortune favor youth?

As of Wednesday afternoon, the page's leader board showed the iron and wheelbarrow as the most likely to be sentenced to life behind bars.

The model that will replace one of the classic tokens is not necessarily modern. Potential victors include a boxy robot, a feisty looking cat, a helicopter, a guitar and a diamond ring.

Mugford said the new tokens were chosen after internal votes on hundreds of candidates. Each token selected symbolizes a unique spot in Mr. Monopoly's life, he said.

The toy robot is Mr. Monopoly's favorite childhood toy. The cat is Scottie the dog's archrival. The helicopter shows Mr. Monopoly's passion for travel. The guitar is an essential accessory to Mr. Monopoly as what Mugford calls the "most interesting man in the world."

And the diamond ring? Mugford said that with all the money Mr. Monopoly has, he knows Monopoly has someone special in his life.

Fans can cast their votes until Feb. 5. On Feb. 15, a limited edition of the game will be released with all the old and new tokens included until supplies run out.

The new edition of the game will be released in the fall, Mugford said.

Copyright 2013 ABC News Radio

Thursday
Jan192012

Walmart Launches ‘Get on the Shelf’ Contest

Justin Sullivan/Getty Images(BENTONVILLE, Ark.) -- Talent competitions are nothing new for the entertainment industry. Whether it’s dancing, singing or telling jokes, it often seems as if it’s impossible to oversaturate the market with contests searching for the next “superstar.”

As of Thursday, Walmart, the retail behemoth, is joining the hunt, but instead of looking for the next big talent, the company is hoping to find the next “it” product.

The Get on the Shelf Contest allows anyone in the United States to submit a video online pitching his or her invention. The products will be voted on by the public and three winners will have their products sold on Walmart.com, with the grand-prize winner also getting shelf space in select stores.

“Walmart has the best products at everyday low prices, but we know there are some great undiscovered products that have not yet reached our shelves,” Venky Harinarayan, senior vice president of Walmart Global e-commerce, said in a press release. “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.”

Walmart is accepting submissions until Feb. 22 and online voting will take place in March and April. The winners of the competition will be announced at the end of April.

Click Here to Enter the Get on the Shelf Contest.

Copyright 2012 ABC News Radio 

Thursday
Sep152011

American Apparel Snubs Plus-Size Model Contest Top Vote-Getter

MARK RALSTON/AFP/Getty Images(LOS ANGELES) -- When Nancy Upton entered American Apparel’s “Next BIG Thing” search for a plus-size model, her goal was to mockingly protest the company.  Much to her surprise, she ended up winning the popular vote online with her racy food photos. But the company snubbed her and sent her a long letter explaining why.

Upton called on photographer friend Shannon Skloss and did a photo shoot with a high-fashion feel, but a clearly ironic message. The images showed a scantily-clad size-12 Upton posing seductively with a variety of messy foods.

“I thought to myself, ‘What are they sitting around in L.A. thinking? What would they see when they look at a fat girl trying to be sexy?’” Upton told ABC News. “Well, she would be eating.”

In one image, she is soaking in a bathtub filled with ranch dressing. In another, she is eating chicken off the bones in a swimming pool.

“I feel like there are two levels [to the photos]. On the surface … the satirical message is I was trying to be sexy, but just couldn’t stop eating,” Upton exclaimed mockingly. “I want to so badly be accepted, but food!”

“But the real message is, I can be fat and I can be beautiful. The two are not mutually exclusive,” Upton said.

While voters loved her statement photos, American Apparel was less than amused.

“It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that ‘bootylicous’ was too much for you to handle,” American Apparel’s creative director Iris Alonzo wrote to Upton in a letter she posted on her blog, Extra Wiggle Room.

When she first read about the competition, Upton, 24, was offended by the campaign’s tone and choice of words. “If you think you’ve got what it takes to be the next XLent model, send us photos of you and your junk to back it up,” said the competition’s description. The winner would receive a trip to L.A. and a modeling gig for the company.

“I just felt talked down to, like I was being condescended to,” Upton said. “Their pants could be ‘sexy,’ but bigger girls had to be ‘curvalicous’ or ‘booty-ful.’” American Apparel is well-known for its racy -- and often controversial -- ads featuring super-skinny models in compromising positions.

At the end of the letter, Alonzo wrote: “Oh -- and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.”

Though Upton has no problem with the fact that she will not be representing American Apparel anytime soon, she is happy to have ignited a national conversation.

“I feel like I accomplished what I set out to do on a greater scale than I realized I was doing,” Upton said. “I’ve provoked discussion and promoted awareness about the depiction of plus-size women in the media.”

Copyright 2011 ABC News Radio







ABC News Radio