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Tuesday
Feb012011

Toyota 'Encouraged' By January Sales Rebound 

Photo Courtesy - Getty Images(TORRANCE, Calif.) -- Toyota Motor Sales has reported a January rebound that ended with a 17.3 percent increase in sales over the same month last year.

January sales in the United States reached 115,856 units overall, according to a press release. The Toyota Division saw a 23.7 percent increase in sales while sales in the Lexus Division actually saw a decrease, down 17.1 percent from January of 2010.

"We are encouraged by last month’s results, which show continued strength in both the passenger and light truck segments,” said Bob Carter, Toyota Division group vice president and general manager of Toyota Motor Sales, USA. "Loyalty and conquest rates have returned to historical levels and we believe our ‘#1 for a Reason’ advertising campaign, launching this month, will help build on our early sales momentum.”

Sales in the passenger car division were led by the Toyota Corolla which recorded 20,581 sales in January, an increase of 20.2 percent from the previous year.

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ABC News Radio