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Entries in Diet Coke (2)

Friday
Feb152013

Marc Jacobs Designs Cans for Diet Coke

Coca Cola(NEW YORK) -- Marc Jacobs designs everything from purses to pumps, and now the designer can add Diet Coke cans to his list.

The whimsical, limited-edition cans represent female empowerment and feature a different woman from the eighties, nineties and aughts.

The eighties can features a woman in a top hat and suit that nods to Broadway.  The nineties can features Jacobs’ swallow design and a woman wearing a large hat, a bustier top and stilettos.  A sporty runway look featuring Jacobs’ signature stripes represents the aughts.

Jacobs was recently named Creative Director of the brand this year.  This partnership is a part of Diet Coke’s 30th anniversary campaign:  “Sparkling Together for 30 Years.”

“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon,” Jacobs said in a statement.

Diet Coke released a short shirtless teaser video of Jacobs, based on it’s “Hunk” ads from the nineties.

The cans will be available in March starting in Northwestern Europe and the Nordics.

Copyright 2013 ABC News Radio

Friday
Mar182011

Coke, Diet Coke Reigning Over Pepsi

Justin Sullivan/Getty Images(NEW YORK) -- Coke is not only winning the cola wars, it's winning big.

For as long as anyone can remember, Coke and Pepsi have run one-two in U.S. soda pop consumption.  But that's changed now with the appearance of a new number two: Diet Coke.

Regular Coke controls a 17 percent share of the U.S. market, followed by Diet Coke at 9.9 percent and Pepsi at 9.5 percent.

Industry analysts fault Pepsi for scaling back on more product-oriented advertising and marketing, including its recent decision not to run a commercial during the Super Bowl for the first time in 23 years.  Coke has had ads running during the annual most-watched TV program for the past five years.

While Pepsi tries to regroup, the entire soda industry may be rethinking its strategy.  Sales of carbonated soft drinks have declined steadily in recent years as people turn to healthier beverage alternatives.

Copyright 2011 ABC News Radio







ABC News Radio