SEARCH

Entries in Doritos (3)

Thursday
Mar072013

Taco Bell Launches Cool Ranch Doritos Locos Tacos

Dan Milano/ABC News(NEW YORK) -- After failing to deliver them early to many fans as advertised, Taco Bell's Cool Ranch Doritos Locos Tacos officially hit restaurants Thursday.

The taco was originally slated for a March 7 release, but because of the overwhelming response, Taco Bell decided to give customers the chance to buy the new menu item a day early.

"We're letting our fans buy #CoolRanchDLT a day early! See you on #March6th. pic.twitter.com/fysIbVBdBk," Taco Bell (@TacoBell) tweeted on Monday.

However, some of the fast-food chain's restaurants weren't prepared for the early launch, prompting Taco Bell to issue an apology on Wednesday to upset customers.

"While the official launch day of Cool Ranch Doritos Locos Tacos is tomorrow, we’re humbled by the overwhelming response to Fan Day.  We apologize to those fans who couldn’t buy it a day early and are working hard to have all participating locations honor Fan Day today.  We want to assure everyone that Cool Ranch Doritos Locos Tacos will be available nationwide tomorrow, March 7," the company said in a statement.

The Cool Ranch tacos come after the success of the Nacho Cheese tacos, which were introduced in March 2012.  Taco Bell sold 100 million of the chip-dust-infused tacos in their first 10 weeks on the market, making the product the most successful item the restaurant has ever introduced.

Copyright 2013 ABC News Radio

Wednesday
Jun062012

Taco Bell's Doritos Locos Tacos Proves to Be Huge Seller

Joe Raedle/Getty Images(NEW YORK) -- Americans are shelling out big bucks for Taco Bell’s Doritos taco shells.

Back in March, the fast food giant launched its Doritos Locos Tacos and the response has been nothing short of spectacular.

Taco Bell estimates that it has sold an eye-popping 100 million Doritos Locos Tacos in only 10 weeks.  In comparison, McDonald’s needed 18 years to sell 100 million burgers.

At $1.29 each, Taco Bell has made so much money that it can easily call the product launch its most successful venture since the first Taco Bell opened a half-century ago.

Right now, the menu only features cheese-flavored Doritos shells but it will soon expand to include a Cool Ranch version, a particularly favorite flavor of young customers.

So far, 2012 is proving to be a very good year for Taco Bell, which endured bad publicity in 2011 from a lawsuit that alleged the chain used an abundance of fillers in its beef tacos.

Copyright 2012 ABC News Radio

Monday
Sep262011

Snacking Six Feet Under: Doritos Creator to Be Buried with Chips

Hemera/Thinkstock(DALLAS) -- Arch West, the 97-year-old retired Frito-Lay marketing executive who’s credited with creating Doritos, died in Dallas last Tuesday, and his unusual burial is now making headlines.

West’s family reportedly plans to honor his achievement in an unconventional way.  Daughter Jana Hacker told the Dallas Morning News that they plan on “tossing Doritos chips in before they put the dirt over the urn,” which carries his remains, inside the ground. The graveside service is scheduled for Oct. 1.

It’s not clear if being buried with the popular chip creation was one of West’s last wishes, but it seems like a surefire way to acknowledge the invention that quickly became one of America’s most popular snacks.

West discovered the legendary snack chip in 1961 during a family trip to San Diego, where he saw a snack shack selling fried tortilla chips. He pitched the idea to chip giant Frito-Lay, but executives were skeptical. That didn’t stop West’s gut instinct that the snack would become an American favorite, so he commissioned marketing research to prove his point.

He was right, of course. Doritos were a hit. They’ve become a leading seller in the snack category, according to Information Resources International.  The brand continues to grow internationally, launching new varieties as far away as New Zealand in 2010.

The flavor of the chips that will rest in peace with West have yet to be disclosed. Maybe Taco Flavor, which was the first flavor created? Or Nacho Cheese, the company’s most popular flavor worldwide? Either way, eat a Dorito in West’s honor day.

Copyright 2011 ABC News Radio







ABC News Radio