Entries in Downsizing (1)


Products Are Shrinking, Prices Aren't, Finds 'Consumer Reports'

Photo Courtesy - Tim Boyle/Getty Images(YONKERS, N.Y.) -- A growing number of products, from orange juice to toilet paper, are shrinking in size yet being kept at the same price, according to the latest investigation by Consumer Reports.

The report, featured in the February issue of Consumer Reports magazine, finds that big company names like Tropicana, Häagen-Dazs and Kraft are making subtle changes in how they package their products, reducing their size by up to 20 percent.  Manufacturers cite rising expenses in ingredients, raw materials and energy as the reasons for their downsizing.

Although the products are smaller, companies have not changed their prices for fear of losing consumers to higher prices.

Here are some of the downsized products Consumer Reports found in their investigation:

-- Cartons of Tropicana orange juice shrank 7.8 percent in size from 64 ounces to 59 ounces.

-- Bottles of Ivory dish detergent were reduced to 24 ounces from 30 ounces, a 20 percent difference.

-- Packages of Kraft American cheese now contain 22 slices instead of 24, a reduction of 8.3 percent.

-- Tubs of Häagen-Dazs ice cream were downsized 12.5 percent, from 16 ounces to 14.

-- Packages of Scott toilet tissue paper rolls now total 104.8 square feet, a difference of 9 percent from its previous sum of 115.2 square feet.

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