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Entries in Easy Bake Oven (1)

Wednesday
Sep142011

Easy Bake Oven Redesigned for the 11th Time

Daniel Acker/Bloomberg News(PAWTUCKET, R.I.) -- Hasbro’s classic 50-year-old Easy-Bake oven is losing its light bulb in its 11th re-design. The new, bigger, sleeker, purple Easy-Bake Ultimate Oven costs $49.99, up from $29.99, just in time for the holiday shopping season.

Hasbro, based in Pawtucket, R.I., says the temperature in the new model can reach about 375 degrees while the exterior is warm when touched.

First launched in 1963, the Easy-Bake oven formerly relied on a 100-watt light bulb to bake goodies. As efficient LED lamps and fluorescent lamps push aside traditional incandescent light bulbs, Hasbro decided to makeover the classic toy.

The company said the new oven meets all safety regulations. Almost 1 million ovens were recalled when Hasbro initiated a voluntary recall in 2007 after reports of children getting their fingers stuck and burned.

The new oven no longer has the iconic stove-top pink look, but baked goods still go in one side and out the other when ready. The Ultimate model includes a baking pan, cupcake pan, pan pusher, chocolate chip cookie mix, red velvet cake mix, pink frosting mix, rainbow sugar crystals package, and paper cupcake wraps.

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