(CANNES, France) -- Chrysler’s Born of Fire commercial, which debuted during the 2011 Super Bowl and featured rapper Eminem and his music, picked up five awards at the recently held Cannes Lions 58th International Festival of Creativity held in Cannes, France.
The two-minute commercial, which company officials say aimed to generate conversation about the Chrysler brand and the 2011 Chrysler 200 sedan, put the spotlight on the city of Detroit, and included the tagline “Imported from Detroit.”
The commercial featured Eminem's "Lose Yourself" as its soundtrack.
Born of Fire won four Gold Lions awards for: Best Direction, Best Script, Best Use of Music and Best Automotive Commercial.
The commercial also picked up a Bronze Lion for Best Editing.
"The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity," said Olivier Francois, President and CEO of Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.
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