Entries in Facebook privacy policy (3)


Facebook to Increase Ad Targeting

Daniel Acker/Bloomberg via Getty Images(NEW YORK) -- Facebook is hoping to increase its advertising revenue by gathering even more information about its users.

The social media website rolled out a new tool on Wednesday that will assist advertisers in targeting users based on both online and offline spending history.

According to the Wall Street Journal, the new tool will combine Facebook's information about users' friends and what they "like" with additional information from third-party data marketers. The new data will likely include what Web pages the consumer visits, the email lists they sign up for, and what they spend their money on.

By merging their own information with data from third-party brokers, Facebook can provide advertisers with massive groups of people who are the best fit for particular advertisements.

While Facebook would not provide information on individual users, they can provide advertisers with large groups of members and data on their behavior both in and out of the social network's realm.

According to The Wall Street Journal, Jeffrey Chester, executive director of the Center for Digital Democracy, has asked the Federal Trade Commission to investigate Facebook's ad-targeting methods.

Facebook says that is is not using location data from its users and will ensure that all information provided to its partners is anonymous. In addition, Facebook users can find out why they were targeted for specific ads, or opt out from ads from specific advertisers.

General Motors and the Neiman Marcus Group are two of the most notable companies who are reported to be increasing their advertising on Facebook, at least partially in response to the new data available to them. In the first quarter of 2013, Facebook's advertising revenue rose over 40 percent from 2012.

Sean Williams, the social media manager for Hyundai's America group, told The Wall Street Journal that he believes the new advertising tools could help companies target potential customers.

"In the past, we really just used Facebook as an engagement tool," he told the publication. "We're now thinking about turning this into an evergreen, or always-on, program."

Copyright 2013 ABC News Radio


Survey: Many Don't Understand Facebook's, Google's Privacy Policies

LOIC VENANCE/AFP/Getty Image(NEW YORK) -- Have you ever read the privacy policies of Facebook and Google?  Did you understand what you were reading?  Well, it turns out many people don't.

A new survey by Siegel+Gale, a strategic branding firm, shows many people have very little understanding of the privacy policies and find them to be even more confusing than credit card agreements and government notices.

On a scale of 0 to 100, with a score of 80 indicating good comprehension, respondents who read Facebook’s and Google’s privacy policies scored just 39 and 36, respectively.

In comparison, 70 percent of respondents in similar studies correctly answered comprehension questions about government notices, and 68 percent of respondents gave the right answers to questions about credit card agreements.

Additional findings from the Siegel+Gale survey:

-- After reading Google's privacy policy, 47 percent of respondents said they felt less comfortable with how the company collects and stores information about their activities.  Just 33 percent of Facebook users said they felt comfortable after reading that company's policy.

-- After understanding the policies, 36 percent of Facebook respondents and 37 percent of Google respondents said they would change their online behavior.

-- Just 20 percent of respondents correctly knew how to block outside applications and websites from accessing their information on Facebook.

-- More than half of Google users involved in the survey were not aware that the company’s privacy policy also applies to their use of Google Maps, Google Talk, Blogger and YouTube.

-- Only 38 percent of respondents understood that Google connects search activities to a user’s IP address whether or not they sign into a Google account.

The Siegel+Gale survey involved more than 400 respondents.

Copyright 2012 ABC News Radio


Facebook Discourages Employers to Ask for Job Applicants' Passwords

Peter Foley/Bloomberg via Getty Images(NEW YORK) -- Facebook Chief Privacy Officer Erin Egan issued a statement on the social networking's privacy policy on Friday, discouraging employers from asking job applicants to reveal their passwords.

"If you are a Facebook user," the statement said, "you should never have to share your password, let anyone access your account, or do anything that might jeopardize the security of your account or violate the privacy of your friends...As a user, you shouldn’t be forced to share your private information and communications just to get a job."

The statement comes on the heels of a recent published report claiming that employers have begun asking for the login information of prospective employees. Lawmakers and civil rights groups have since spoken out against the practice.

Copyright 2012 ABC News Radio

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