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Entries in FFord Motor Company (1)

Wednesday
Oct062010

Ford Closing a Third of Lincoln Dealerships

Photo Courtesy - Karen Bleier/AFP/Getty Images(DEARBORN, Mich.) -- Ford Motor Co. announced Tuesday that it plans to close about 175 of its Lincoln dealerships in the top 130 metro markets.  The number represents about 35 percent of the existing 500 Lincoln dealers. Ford says its strategy is to beef up sales at the dealerships that will remain.

In all, Ford has nearly 1,200 dealers that sell Lincoln cars across the U.S., but the automaker wouldn’t reveal what it might have in store for those operating in smaller regions.

The game plan now is focusing efforts to improve the customer experience at the remaining 325 Lincoln dealers in the top 130 markets, because that's where nine out of ten buyers of luxury cars reside.

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