SEARCH

Entries in Fitness (2)

Thursday
Jan052012

Are Equinox Ad Models ‘Too Skinny’?

David L Ryan/The Boston Globe via Getty Images(NEW YORK) -- Equinox Fitness, a national gym chain headquartered in New York, is getting hit with criticism from members and the media for ads that feature models who are “skinny” instead of “healthy and fit.”

The ad campaign is Equinox’s second set by fashion photographer Terry Richardson. In the nine photos, scantily-clad male and female models pose in luxurious settings and clothing. The models lie on a couch, ride bicycles and pose with puppies -- none of which take place in a gym.

“What do you get when you combine hot models, French bulldogs, cake and Terry Richardson? Our executive creative director spills secrets from the 2012 campaign shoot,” Equinox said on its Facebook page.

Equinox members peppered the company’s Facebook site this week with criticism, saying the models looked “anorexic.”

“Why did all of the models have a runway physique?” one member wrote. “Equinox is promoting health and fitness, so I would like to see some healthy and fit women on their ad campaigns who look like they could actually survive a typical Equinox class. Can we maybe see a little bit of muscle on the ladies next time around? The Nike ads are great examples of strong, fit women!” another member wrote.

Fashion news site Fashionista wrote, “The girls are undoubtedly thin -- but they have some definition. The Equinox location in SoHo is overrun with models, and many of them I’ve seen there are a LOT thinner than these girls.”

Others saw something else in the ad campaign.

“The people who complain, have missed the point...and the message it is meant to convey,” an Equinox member wrote in defense of the ads. “The selection of models and the images show Equinox as high fashion, cool, hip and edgy.”

But another member had another idea: "If people who actually belong to the gym have 'missed the point' maybe the ads have missed the mark.”

Neither Terry Richardson nor Equinox returned requests from ABC News for comment.

Copyright 2012 ABC News Radio

Thursday
Dec302010

New Year Is Best Time for Gym Membership Deals

Photo Courtesy - Getty Images(NEW YORK) -- While it may seem as if the new year is only bringing more cold and snow in most areas of the country, Jan. 1 is the closest thing to Black Friday the gym industry has.  While about 60 percent of gym memberships go unused, according to some estimates, those ready to act on those fitness resolutions will find deals aplenty.

Now is the best time to find a gym deal, says Michele Foley, associate editor with FitSugar.com.  But before you sign on for a gym membership, Dave Reiseman, vice president of communications, Gold's Gym International, has some advice.

Reiseman says you should always ask if there is flexibility on the enrollment fee.  Almost every gym charges both an enrollment fee and regular monthly dues.  Many gyms may be willing to negotiate and give you a significant discount on the enrollment fee.

Also, says Reiseman, try before you buy.  All gyms should offer you a free trial pass, which allows you to make sure the amenities, classes and atmosphere are as advertised and right for you.

Try to pay for a full year upfront says Reiseman, as most gyms discount your membership if you pay all at once.

And don't forget the role your company can play in keeping you fit, says Reiseman.  Ask your human resources representative if your company offers any discounts on gym memberships.  If it doesn't, look into setting up a corporate account yourself through HR.  Most gyms have corporate wellness programs, which could mean big savings on your enrollment fee and your dues.

Also consider joining with a family member, says Reiseman, as most gyms have household add-on specials.  Or refer a friend, as most gyms will reward you with free membership time, or even cash, for referring a friend.

Copyright 2010 ABC News Radio







ABC News Radio