(NEW YORK) -- The car industry will be back in the game at this year's Super Bowl. As many as nine car brands plan to advertise during the most watched television program of the year.
For the first time in three years, General Motors is returning to the Super Bowl with a new Chevrolet commercial. BMW, on the other hand, will be back for the first time in a decade. Mercedes-Benz, Kia and Hyundai will also be among the other automakers televising ads on Feb. 6 when the Pittsburgh Steelers take on the Green Bay Packers in Dallas.
Fox, which will air the championship game, is said to be charging companies as much as $3 million for a 30-second ad.
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