SEARCH

Entries in Gabby Douglas (2)

Saturday
Aug042012

Olympic Champion Gabby Douglas Could Bring in Millions of Dollars in Endorsements

Scott Halleran/Getty Images for Kelloggs(NEW YORK) -- Gabrielle Douglas is known as "The Flying Squirrel" in the gymnastics arena, but the teenager may also be flying into some big time endorsement deals following her big win in the 2012 Olympics.

The 16-year-old women's all-around gymnastics champion, who also took home a gold medal with Team USA, inked her first deal to appear on Cornflakes cereal boxes just hours after her individual win.

Experts have estimated the Olympic golden girl could bring in up to $10 million in endorsements over the next few years.

"Gabby Douglas is perfect for family oriented brands that are looking for someone that portrays all of those classic Middle America values," said Robert Tuchman, a sports marketing analyst.

Another Olympic darling, gold medal-swimmer Michael Phelps, collects an estimated five to seven million dollars each year in endorsements thanks to careful work building his brand.

"The biggest thing that Gabby needs to think about is building that legacy. What is her brand? What is she all about?" said Shannon Miller a former Olympic gymnast who took gold with the Magnificent 7 in 1996 and now works as a Yahoo! sports analyst.

Miller said endorsement deals poured in after her win with Team USA at the Atlanta games, and she knows that Douglas' spunk will bring in countless offers.

"That infectious smile and the joy -- when you are trying to market a product, that's what you want," Miller said.

At 16-years-old, Douglas, who also made history as the first African-American woman to win the all-around gymnastics competition, could come back and do it all again in four years.

"For Gabby, its less about the endorsement deal and the numbers she's signing and more about 'how many kids am I going to inspire?'" Miller said.

Copyright 2012 ABC News Radio

Friday
Aug032012

Gymnastics Champ Gabby Douglas to Be Featured on Cereal Box

PRNewsFoto/Kellogg Company(NEW YORK) -- Gabby Douglas made history Thursday when she edged out her competition to win the most coveted title in all of women's gymnastics – a gold medal in the women's individual all-around competition – and a gold medal in the team competition.

Now the 16-year-old Virginia Beach, Va., native will be honored like so many champions before her – with her photo emblazoned on a cereal box.

Kellogg’s said Friday that Douglas will be featured on special-edition boxes of Corn Flakes, scheduled to hit store shelves this fall.

"I'm so proud to be part of this gold-medal winning team and I'm thrilled I was able to bring home the all-around gold for Team USA as well," Douglas said in a press release.

The champion gymnast has already received praise from the likes of President Obama and Oprah Winfrey, who posted on Twitter Thursday, "OMG I'm so THRILLED for Gabby. Flowing happy tears!!"

Kellogg is a sponsor of the United States Olympic Committee and USA Gymnastics.

Copyright 2012 ABC News Radio







ABC News Radio