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Thursday
Jan192012

Walmart Launches ‘Get on the Shelf’ Contest

Justin Sullivan/Getty Images(BENTONVILLE, Ark.) -- Talent competitions are nothing new for the entertainment industry. Whether it’s dancing, singing or telling jokes, it often seems as if it’s impossible to oversaturate the market with contests searching for the next “superstar.”

As of Thursday, Walmart, the retail behemoth, is joining the hunt, but instead of looking for the next big talent, the company is hoping to find the next “it” product.

The Get on the Shelf Contest allows anyone in the United States to submit a video online pitching his or her invention. The products will be voted on by the public and three winners will have their products sold on Walmart.com, with the grand-prize winner also getting shelf space in select stores.

“Walmart has the best products at everyday low prices, but we know there are some great undiscovered products that have not yet reached our shelves,” Venky Harinarayan, senior vice president of Walmart Global e-commerce, said in a press release. “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.”

Walmart is accepting submissions until Feb. 22 and online voting will take place in March and April. The winners of the competition will be announced at the end of April.

Click Here to Enter the Get on the Shelf Contest.

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